About
One person. Real systems. Straight answers.
I'm Elliot Stenson. I build websites, e-commerce, B2B trade portals and NetSuite/ERP integrations — and get businesses recommended by AI, not just found on Google. Founder-led: the same person quotes you, builds it, and answers the phone months later. And you own everything I make.
The short version
Four years in UK B2B marketing. Then I moved to Melbourne to start something solo.
I've been doing digital marketing for four years — most of that spent building and managing websites for UK businesses in the Indutrade group. Industrial, technical, B2B work. The kind of marketing where you have to actually move pipeline, not just generate traffic.
Studied Marketing as part of my BA at Sheffield. Moved to Melbourne in 2026 to start something solo — the part of the job I always liked best was the strategic + craft work for SMB clients, not the agency layer above it.
The thing I keep coming back to: most small businesses don't need a "digital transformation". They need a fast, ownable website that's actually part of a real marketing plan — content that ranks, Google Business Profile that brings local search traffic, analytics that show what's actually working. That's what I build.
The point of view
Three things worth being clear about up front.
The launch is the easy part.
The pattern I see most often: a site gets built, gets shipped, and then nobody touches it again. Six months later the design is starting to feel dated, the SEO has plateaued, and the analytics nobody opens are showing traffic that never converted. The hard part of building a small business website isn't the build — it's making the site earn its price tag over the 18 months that follow.
A website without a marketing plan is decoration.
Websites get framed as deliverables, but they're really infrastructure for a marketing programme. If the programme doesn't exist, the site can be beautifully made and still produce nothing. I start with the marketing plan and build the site to serve it, rather than the other way around.
Transparent pricing is a feature, not a risk.
A lot of agencies hide pricing behind a discovery call. The argument for that approach is reasonable — it lets the conversation focus on fit before money. The trade-off is that prospects can't self-qualify before booking. I publish pricing because it lets prospects who arrive on the services page work out for themselves whether the numbers make sense before we ever speak. Saves us both time.
How I work
Modern, fast, low-maintenance.
The exact platforms and tools vary depending on the project — we land on the right fit during discovery. The principles below apply to every build I do.
Performance-first foundation
Modern static frameworks where the site doesn't need a CMS dashboard. Lighthouse 95+ on mobile as a measurable baseline, not a marketing claim.
Hosted commerce for product stores
When the project is genuinely selling product, the hard problems (payments, checkout, fraud) get handed to a platform built for them. Custom themes on top, not drag-and-drop.
Search foundation from day one
Google Business Profile, analytics, Search Console, schema markup — baked into the build rather than bolted on later.
Content that outlives the framework
Authoring approach matched to how you want to maintain the site — from a defined edit process to a full CMS where the project warrants one.
Real rank tracking
Keyword research and rank tracking via a proper SEO tool, so we know what's actually moving rather than guessing.
Reporting people will actually read
Monthly reports that summarise what's working, what's not, and one specific recommendation for the coming month — not a 40-page PDF nobody opens.
Where I'm probably not the right fit
Honest filter, not false modesty.
A few situations where another setup would serve you better than I would. Saying so up front saves us both an hour.
Migrations off a working platform
If your current site is doing its job — even on a platform I wouldn't pick from scratch — my view is don't migrate for the sake of migration. The lift has to clearly outweigh the disruption.
Enterprise platform replatforms
I'm a solo operation. If the project needs six months, a Jira board and a five-person team, a larger agency is the right home for it.
Marketplaces with multiple sellers
Out of scope. Happy to refer to specialists who do this work.
Default AI chatbots, intrusive popups, gamified quizzes
I'll usually push back on these. On a typical small business site the conversion lift rarely justifies the cost to trust and performance. Not a hard rule — we'll talk through it in discovery if your situation genuinely calls for one.
Lowest-price-tier websites
There are good template-based options that deliver a working site at a much lower price point than I'm able to. If sub-A$2,000 is the budget, the right move is to go there.