About
One person, marketing first, websites second.
I'm Elliot Stenson. I build digital-marketing services — websites included — for Melbourne small businesses. Solo. No account managers, no offshore teams. The same person quotes you, builds it, and answers the phone six months later.
The short version
Four years in UK B2B marketing. Then I moved to Melbourne to start something solo.
I've been doing digital marketing for four years — most of that spent building and managing websites for UK businesses in the Indutrade group. Industrial, technical, B2B work. The kind of marketing where you have to actually move pipeline, not just generate traffic.
Studied Marketing as part of my BA at Sheffield. Moved to Melbourne in 2026 to start something solo — the part of the job I always liked best was the strategic + craft work for SMB clients, not the agency layer above it.
The thing I keep coming back to: most small businesses don't need a "digital transformation". They need a fast, ownable website that's actually part of a real marketing plan — content that ranks, Google Business Profile that brings local search traffic, analytics that show what's actually working. That's what I build.
The point of view
Three things competitors usually don't say out loud.
The launch is the easy part.
Most Melbourne web designers ship the site and disappear. Six months later the site is dated, the SEO has plateaued, and the analytics nobody opened reveal traffic that never converted. The hard part isn't building the website — it's making it earn the price tag over the next 18 months.
A website without a marketing plan is decoration.
The industry sells websites as deliverables. They aren't deliverables; they're infrastructure for a marketing programme that may or may not exist. If the marketing programme doesn't exist, the website can be the most beautiful object in Melbourne and still produce zero enquiries. I start with the marketing plan and build the website to serve it.
Transparent pricing is a feature, not a risk.
Every mid-tier Melbourne agency hides pricing behind a discovery call. The reason is sales optimisation — they want to qualify budget verbally so they can flex the price to your tolerance. I publish pricing because prospects who arrive on a "from A$3,200" services page are pre-qualified, and prospects who don't are saved a wasted hour.
Stack
Modern, fast, low-maintenance.
Same tools I use to build my own site. If they're good enough for me to bet a business on, they're good enough for yours.
Astro
Static site framework. Ships zero JavaScript by default. Lighthouse 95+ out of the box.
Cloudflare Pages
Hosting + global CDN. Free tier covers any realistic SMB traffic. Preview URLs per push.
Shopify (e-commerce only)
For real product stores. Custom themes, not drag-and-drop. The hard problems (payments, checkout, fraud) handed off properly.
Google Business Profile + GA4 + Search Console
Local SEO baseline. Set up on day one, not bolted on later.
Markdown content
Edits via email or the retainer hour, not a janky CMS that needs patching. The content outlives the framework.
Ahrefs Lite
Keyword research and rank tracking. So we know what's actually working.
What I don't do
Honest filter, not false modesty.
If your project is one of the below, I'm not the right person. Saying so up front saves us both an hour.
New WordPress builds
The maintenance burden of a 50-WordPress-site portfolio is incompatible with a solo operation. Existing WordPress retainer support — case-by-case.
Wix, Squarespace, page-builder rebuilds
If you have one and it's working, keep it. I won't migrate you off it for the sake of migration.
Enterprise platform replatforms
I'm a solo SMB shop. If you need 6+ months and a Jira board, hire an agency.
Marketplaces with multiple sellers
Beyond scope. Refer politely.
AI chatbots, pop-ups, gamified quizzes
They signal you won't reply personally. They tank conversion. They embarrass on inspection. Hard pass.
A$1,500 fixed-price websites
WebCraft Studio, Havealook, and a dozen others do this well at volume. I deliberately don't compete in that tier.