Guides
Three long-form reads for Melbourne small businesses.
Definitive references on the topics that decide whether a small business website earns its price tag. Roughly an hour total — read straight through, or skip to the one that matches what you're trying to figure out.
Guide 01
Small business websites
~22 minutes
Updated 26 May 2026
The complete guide to small business websites in Melbourne
A working reference on small business websites in Melbourne 2026 — what they cost, how they're built, what makes them earn their price tag, and what to avoid.
Read the guide
~22 minutes
Guide 02
Working with a designer
~16 minutes
Updated 26 May 2026
The complete guide to working with a Melbourne web designer
A practical guide to hiring a Melbourne web designer — how to choose well, what to ask before signing, and how to avoid the post-launch slump.
Read the guide
~16 minutes
Guide 03
Local SEO
~22 minutes
Updated 26 May 2026
The complete guide to local SEO for Melbourne small businesses
A practical guide to local SEO for Melbourne small businesses: what it actually is, what moves rankings, and an honest read on how long results really take.
Read the guide
~22 minutes
Why these exist
One useful read instead of a dozen incomplete ones.
The blog covers specific topics in depth — one idea per post, usually around a single decision or pattern. The guides do something different. Each one is the full reference for its topic, written so that if you read only the guide, you'd have most of the picture without needing to chase a dozen blog posts to assemble it.
They're sectioned with a sticky contents menu so you can skip around, but they read top-to-bottom if you want the whole thing in one sitting. None of them are sales pitches. The aim is to be the most useful single read on the topic for a Melbourne small business owner who's about to make a decision.
If after one of them you want to talk through your own situation, every guide ends with a 15-minute discovery call CTA. If you'd rather see what your existing site looks like through the lens of the guide first, the free audit surfaces the obvious things in 30 seconds.