Insights
Opinions on what actually works.
Plain-language reads on small business websites, marketing, SEO, and the trade-offs Melbourne agencies don't say out loud. One substantial post a month, plus the launch backlog below.
18 posts
26 May 2026 · Opinion
The real reason your Melbourne web designer ghosted you after launch
Most Melbourne web designers go quiet a month after launch. It's not flakiness — it's structural. Here's what to ask before you hire next time.
23 May 2026 · How-to
How much does a small business website actually cost in Melbourne in 2026?
An honest breakdown of what a small business website costs in Melbourne — what you get at A$3,200, what pushes it higher, and what to ignore. No 'from A$X' tease.
19 May 2026 · Opinion
Three things missing from almost every Melbourne tradie's website
I've looked at over a hundred Melbourne tradie websites this year. The same three things keep showing up missing — and they're the three quietly costing you callouts.
12 May 2026 · Behind the scenes
What I tell every café owner before I'll quote on their website
Before I quote on a café's website, I ask the same five questions. The answers tell me whether a new site will actually make a difference.
5 May 2026 · Opinion
Your website isn't bringing you any work. Here's why (and it's not what your last designer told you)
Most Melbourne small business websites don't earn their price tag. The real reasons aren't 'SEO takes time' — they're four specific things, all fixable.
28 April 2026 · How-to
What 'website support' actually means — and what to ask before you sign
Most Melbourne web designers offer 'ongoing support' without defining it. Here's what good support actually covers, and the questions that surface a vague answer.
21 April 2026 · How-to
The honest 6-week timeline for a small business website project
Most web designers won't walk you through what actually happens week by week. Here's the honest version — what gets done, what's on you, where projects stall.
14 April 2026 · Comparison
Solo web designer vs agency: the trade-offs nobody explains
Choosing a solo designer or a Melbourne agency comes down to four real trade-offs nobody walks you through. Here's the honest version.
7 April 2026 · Opinion
Five red flags to watch for in a Melbourne web designer's quote
Most Melbourne web designer quotes look professional. A few specific things on them tell you whether the project will actually deliver. Here's what to look for.
31 March 2026 · How-to
When to rebuild your website — and when to just tune it
Most underperforming small business sites get rebuilt when they could have been tuned. Here's the honest test for which path is right for you.
24 March 2026 · Opinion
The local SEO mistakes I see in nearly every Melbourne audit
After auditing a lot of Melbourne small business websites, the same handful of local SEO mistakes keep showing up. Most of them take an hour to fix.
17 March 2026 · Opinion
Three things missing from almost every Melbourne clinic website
Physios, osteos, psychologists, dentists. I've looked at a lot of Melbourne clinic websites. The same three things keep showing up missing — and they cost real bookings.
10 March 2026 · How-to
Local SEO timeline: what to expect month-by-month after starting
Honest expectation-setting on local SEO timelines. What actually happens in months 1, 3, 6, and 12 — and how to spot when something is or isn't working.
3 March 2026 · How-to
Your Google Business Profile is doing 60% of the work — and you've stopped touching it
For most Melbourne service businesses, the Google Business Profile is doing more marketing work than the website. And it's almost always neglected. Here's the fix.
24 February 2026 · How-to
How to get genuine Google reviews from real customers
The practical playbook for getting more Google reviews — without paying for them, without bribing customers, and without burning trust along the way.
17 February 2026 · Comparison
WordPress vs Astro vs Squarespace for a small business website — the honest comparison
Most platform comparisons are written by people selling one of them. Here's the honest read on WordPress, Astro and Squarespace for a Melbourne small business.
3 February 2026 · How-to
Service-area schema markup: what it is and why your site probably needs it
A quiet but real ranking signal most Melbourne small business sites don't have. Here's what service-area schema is, what it does, and how to add it.
20 January 2026 · How-to
How to write suburb landing pages that actually rank
Most suburb landing pages on Melbourne small business sites are obvious templated copies of each other. Here's how to write the ones that actually rank.
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One useful read a month.
Practical, Melbourne-specific, no sales pitch. The next pillar guide when it lands, plus one short note on what's actually moving for small business websites that month.