The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Fabricated Metal
Fasteners & fixings
Fastener and fixing buyers search to a precise spec — a thread, a material, a head type, a coating, a standard — and they want to confirm you carry it and can supply the volume without a sales call.
This is a range-and-stock sale, and a buyer who can’t find the exact part in seconds goes to the next supplier. I make your range findable to the exact specification, and reordering effortless for the trade accounts that drive repeat revenue. Whether that’s a searchable catalogue or a full trade portal depends on your mix, and I build to the one your buyers actually use.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for fasteners & fixings
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A searchable, filterable catalogue structured by thread, material, head type, coating and standard
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Standards and material reference content that matches how buyers specify
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A trade-account and reorder journey (with optional portal) for repeat buyers
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A bulk/volume enquiry flow for buyers who need quantity pricing
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can buyers find the exact fastener spec?
A structured, filterable range matches the precise terms buyers and AI search — thread, material, head, coating, standard — so the right part surfaces in seconds instead of sending them elsewhere.
Can we support trade reordering?
Trade-account and reorder journeys, with an optional portal, cut the friction for repeat buyers so reordering takes seconds and stays with you.
Do we need e-commerce, or is an enquiry site enough?
If you sell a catalogue of standard product, a store with live stock earns its keep; if you supply to project spec, a range-plus-enquiry journey fits better. I build to your actual mix, not a template.
Can buyers find us for a specific standard or material grade?
Reference content targets those exact terms — a standard code, a stainless grade, a coating — so a buyer specifying to standard finds you rather than a generic supplier.
How do we handle bulk or volume pricing enquiries?
A bulk-enquiry flow captures the spec, quantity and delivery need, so you can quote volume pricing from complete information.
How do we keep stock and availability visible without constant admin?
A range with stock indicators — or a portal for trade accounts — shows availability without a phone call, which is exactly what a buyer with a job to fill wants to see.
Proof — recent manufacturer work
All case studies
Industrial fastener manufacturing
P-Clips by Birmingham Specialities
A new B2B e-commerce site for Birmingham Specialities — built so a procurement buyer sees the engineering and certifications before the cookie banner loads.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the fasteners & fixings supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.