The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Fabricated Metal
A fabrication buyer is really asking one question — can this shop make my part, in my material, to my tolerance, by my date — and most fabrication sites answer it with a stock photo of sparks and the phrase "quality metal fabrication".
I think that’s a wasted enquiry, because the buyer already knows what they need and just wants to see whether your bed size, your gauge range and your finishing match it. I build sites that lay out your processes, materials and capacity in the exact terms a buyer and an AI assistant search, so a job arrives half-scoped as an RFQ instead of as a vague "can you do this?" phone call. That means fewer tyre-kickers, and more of the work that actually fits your shop.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for fabricated metal
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A page per process (laser, folding, welding, stamping) with capacity, material and tolerance stated plainly
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A drawing-upload RFQ that captures the file, material, gauge, quantity and finish before you quote
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Material and sector landing pages buyers search by (304/316 stainless, aluminium, mild steel, galvanised)
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Finishing, coating and in-house capability content so buyers see the whole job done under one roof
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AI visibility so "who laser-cuts and folds 3mm stainless near me" names your shop, not a directory
Your exact sector
10 specialisms, each with its own page.
Not “manufacturing” in general — the specific process and product, written the way buyers and AI assistants actually search for it.
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Will buyers find us for specific processes like laser cutting or press-brake folding, not just "fabrication"?
Yes — I build a page per process and material with your real capacity, so search and AI can match a buyer’s exact need to your shop instead of lumping you in with every general fabricator.
Can customers upload drawings to request a quote?
I build a drawing/RFQ upload flow that captures the file, material, gauge, quantity and finish, so the job arrives scoped and you quote faster with far less back-and-forth.
How do we present our capacity and tolerances credibly?
Structured capability specs — bed sizes, thicknesses, tonnages, tolerances, finishes — laid out so a buyer can confirm the fit before enquiring, and so AI can quote them accurately.
A lot of our value is doing the whole job in-house — cut, fold, weld, finish — how do we show that?
I build content that walks the part from raw sheet to finished, coated assembly under one roof, which is exactly what wins a buyer who’s tired of managing three suppliers and the gaps between them.
We do both one-offs and repeat batch work — how do we attract the better jobs?
I separate the journeys, so a prototype enquiry and a scheduled-batch enquiry each land with the right detail, and the buyer looking for a production partner recognises you’re set up for it.
Do buyers expect prices on a fabrication site?
No — bespoke fabrication is an RFQ-and-quote sale, not a shop counter. Publishing rates would mislead more than help; the site’s job is to make sending a well-detailed enquiry effortless.
Will AI assistants actually recommend us when a buyer asks for a fabricator?
That’s the point of the structured process and material content — and with my tool Periscope I measure how often ChatGPT, Gemini and Perplexity name you for real buyer questions, then work the pages that move it.
Proof — recent manufacturer work
All case studies
Industrial fastener manufacturing
P-Clips by Birmingham Specialities
A new B2B e-commerce site for Birmingham Specialities — built so a procurement buyer sees the engineering and certifications before the cookie banner loads.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the fabricated metal supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.