The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Machining & Precision
Subcontract machining
Subcontract shops are chosen on trust and delivery — the accreditations you hold, the capacity you can free up, and the buyer's confidence you'll hit the date without drama.
Much of that trust is currently established over the phone and by reputation; new programme buyers and the AI assistants they consult can't hear a reputation. I make your quality system, capacity and track record legible so you clear the shortlist before the first email.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for subcontract machining
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Accreditation & quality pages (AS9100, ISO 9001, first-article/PPAP, inspection) built for the procurement gate
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A machine list and capacity overview a buyer can match their programme to
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A subcontract RFQ flow with secure drawing/model upload and target-date capture
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Proof content — sectors served, programme work, on-time delivery — structured for buyers and AI
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Our work is nearly all repeat/contract — do we even need a website?
Yes. Your existing customers still check you out, but the growth comes from new programme buyers and AI assistants that only recommend suppliers whose capability and quality system they can actually read. Referral gets you named; the site closes the confidence gap.
Does our AS9100 / ISO 9001 accreditation show up where it matters?
I give quality and accreditation their own structured, schema-marked pages, so they surface in search and in AI answers instead of hiding in a footer logo a buyer has to squint at.
We're a smaller shop competing with bigger names — can a site help us win larger work?
A credible capability and quality presence lets you punch above your size at the shortlist stage, where buyers are judging competence, not headcount. Clear proof of programme work does more than a big factory photo.
How do subcontract enquiries get captured without endless email chains?
A subcontract RFQ flow captures the drawing, material, quantity, tolerance and target date up front, so you can qualify and quote instead of chasing missing information.
How is a customer's drawing or IP protected if it's uploaded?
The upload goes straight to you, never a public URL, and the flow is built to sit comfortably alongside an NDA — important when buyers are sending controlled or proprietary geometry.
Can we show capacity for overflow / second-source work?
Yes — I build capacity and lead-time content aimed squarely at buyers looking for a reliable second source, which is often the fastest way into a new customer.
Will AI assistants recommend us when a buyer asks for a subcontract machinist?
That's the point of the structured capability and quality content — and with Periscope I measure how often ChatGPT, Gemini and Perplexity name you, then work the pages that move it.
More in machining & precision
Proof — recent manufacturer work
All case studies
Precision CNC machining
Adaero Precision Components
A new website for Adaero Precision Components, replacing a one-page brochure with a CNC machining presence that earns credibility at the procurement table.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Teardown
Teardown: the precision machine shop homepage a buyer bounces from
An anonymised walk through a typical precision-machining homepage, the way a procurement buyer would see it — and the five things quietly sending them to a competitor.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Next
Be the subcontract machining supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.