The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Fabricated Metal
Sheet-metal fabrication
Sheet-metal buyers judge you on the materials and gauges you run, whether cut, fold, weld and finish happen under one roof, and how fast a quote comes back.
A guarded enclosure, a bracket and a run of cabinets are different jobs, but most sheet-metal sites flatten them all into "precision sheet-metal work". I make your gauge range, your finishing and your turnaround obvious, so a buyer can see the fit and send a drawing without first ringing to ask what you actually do. That turns a browse into a scoped RFQ instead of a maybe.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for sheet-metal fabrication
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A capability page stating your material and gauge range (stainless grades, aluminium, mild steel, galvanised)
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An in-house-journey page — cut, fold, weld, finish — that sells single-supplier convenience
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A drawing-upload RFQ capturing file, material, gauge, quantity and finish
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A batch-vs-prototype split so one-off and repeat-run enquiries each arrive with the right detail
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
How do buyers find us for the materials and gauges we actually run?
I build capability content around your materials and thickness range, so search and AI match a job to your shop instead of a fabricator who can’t hold your gauge.
Can we take drawings for a quote?
Yes — a drawing-upload RFQ captures the file, material, gauge, quantity and finish, so you quote from complete information the first time.
A big selling point is doing everything in-house — can the site show that?
I build a page that walks the part from flat sheet to finished, coated assembly under your roof, which is what wins a buyer who’s done with coordinating three suppliers.
We do both prototypes and repeat batches — how do we attract steady batch work?
I position batch and repeat-run capability distinctly, so the buyer sourcing a production partner recognises the fit rather than treating you as a one-off shop.
Will we be found for enclosures, cabinets or a specific product type?
Application pages target those terms directly, so "sheet-metal enclosure fabrication" reaches you instead of routing the buyer to a generalist.
How do we show finishing like powder coat or grain without a call?
Finishing content states what you offer in-house or manage end-to-end, so a buyer who needs a finished part knows you cover it before enquiring.
Proof — recent manufacturer work
All case studies
Industrial fastener manufacturing
P-Clips by Birmingham Specialities
A new B2B e-commerce site for Birmingham Specialities — built so a procurement buyer sees the engineering and certifications before the cookie banner loads.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the sheet-metal fabrication supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.