The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Food, Beverage & Consumer-goods
A cosmetics and personal-care contract manufacturer is chosen by brand founders who are nervous — they have an idea, a budget and no factory, and they are trying to work out if you can formulate it, make it to standard and take them from sample to shelf.
That decision hinges on your capability across categories, your GMP credentials and whether your minimum order fits their launch, none of which a pretty ingredient photo answers. I build the site so a brand buyer can see what you formulate, trust that you manufacture to ISO 22716 / GMP, and start a project enquiry that tells you enough to quote.
What I'd build you
The build
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Found
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for cosmetics & contract mfg
Capability pages by product category (skincare, haircare, colour, personal care) with formats and fill types
Formulation & NPD partnership content that positions you from concept and sample through to shelf
GMP / ISO 22716 and compliance credential pages built for a cautious brand buyer
A project enquiry flow capturing product type, MOQ, formulation status and target launch
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
I build capability content around what a founder searches — a "private-label skincare manufacturer" or "contract cosmetics filler" — with the categories and formats you handle, so the brands who fit reach you instead of the ones you’ll only turn away.
I give your standards their own structured page tied to what they mean for the buyer, because a brand putting its name on your product needs to trust the manufacturing, and the credential is often what moves you from a maybe to a shortlist.
Content that walks through your formulation and new-product development — concept, sample, stability, scale-up — positions you as the partner who de-risks a launch, which is exactly what justifies your price to a nervous first-time brand.
The enquiry flow captures MOQ expectations, product type and formulation status up front, so you spend time on brands whose volumes actually fit and stop fielding enquiries that were never viable.
Category and specialism pages target those exact terms, so "vegan skincare manufacturer" or "airless-pump serum filler" surfaces you to the buyer already looking for that capability rather than a generalist.
A clear, well-structured capability and compliance presence lets you compete at the shortlist stage on competence rather than size, and honest proof of the categories and brands you serve does more than a big facility photo.
Yes — the project flow captures product, formats, volumes, formulation status and launch date, so your first reply can be a real conversation about the work instead of a request for the basics.
More in food, beverage & consumer-goods
Proof — recent manufacturer work
All case studiesWelding supplies & equipment — trade wholesale
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Next
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.