The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Fabricated Metal
Forming work turns on tonnage, bed length, the bend radii your tooling can hit and whether you can repeat a fold across a run.
A buyer with a complex multi-bend part wants to know you can form it before they draw it in full, and a deep box or a long panel is a real constraint most fabrication sites never mention. I make your forming envelope legible — press tonnage, bed length, max fold, tooling — so a buyer can scope a bend without a phone call, and a tricky part comes in as an RFQ. That’s the difference between quoting the job and losing it to a shop that answered the spec faster.
What I'd build you
The build
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Found
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for press-brake forming
A forming-capability page stating press tonnage, bed length, max fold and tooling range
Material-and-radius content so buyers know which bends and thicknesses you hold
A drawing/RFQ flow tuned for multi-bend and complex-geometry feasibility checks
Repeatability and batch-forming content that positions you for production runs
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Structured specs — press tonnage, bed length, max fold, tooling — presented so a buyer and an AI assistant can confirm you can form the part before enquiring.
A drawing/RFQ flow captures the part, material and quantity, so you can confirm feasibility fast instead of trading emails.
I build content and examples around complex geometry and tight radii, so the buyer with a hard part recognises you can do it rather than defaulting to the nearest shop.
Capability content states the radii and thicknesses you form, which qualifies buyers up front and saves you quoting jobs your tooling can’t hit.
I position repeatability and batch capability distinctly, so a buyer sourcing scheduled production runs sees you’re set up for it.
I build content that links cut and fold as one in-house journey, which wins the buyer who’d rather one supplier owned the flat-to-formed part.
Proof — recent manufacturer work
All case studiesIndustrial fastener manufacturing
A new B2B e-commerce site for Birmingham Specialities — built so a procurement buyer sees the engineering and certifications before the cookie banner loads.
Welding supplies & equipment — trade wholesale
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.