The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Transport Equipment
Automotive parts
Automotive parts is two businesses wearing one coat: OEM tier supply, won on IATF 16949, PPAP and a buyer’s confidence you’ll hold PPM at volume; and aftermarket, won on the part fitting a specific make, model and year.
A single ‘automotive components’ page serves neither well — the tier-1 buyer can’t find your quality system and the aftermarket buyer can’t confirm fitment. I split the two cleanly, put your production approvals where a programme buyer checks them, and make aftermarket parts findable down to the application. That way the right buyer lands on the right page already half-sold.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for automotive parts
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An OEM-supply section built around IATF 16949, PPAP/APQP and PPM performance
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Aftermarket product pages searchable by make, model, year and application
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A production RFQ flow capturing part, drawing, annual volume and SOP date
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Fitment / cross-reference content so aftermarket buyers self-confirm the part
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can we present OEM tier supply and aftermarket without the two clashing?
I build a separate section for each — an OEM journey aimed at programme buyers and an aftermarket journey aimed at fitment — so a tier-1 buyer and a workshop reordering a part never land on the same confused page.
Does our IATF 16949 / PPAP capability show up where a tier-1 buyer looks?
I give your quality system, PPAP/APQP and accreditation their own structured, schema-marked pages, so they surface in search and AI answers instead of hiding as a logo in the footer.
Will aftermarket buyers find a part for a specific make and model?
Aftermarket pages are structured by make, model, year and application, with cross-reference detail, so a buyer confirms the part fits before they enquire rather than phoning to check.
How do we attract production programme work, not just prototype or one-off?
I build capacity and PPM/quality content aimed at a buyer sourcing a volume partner, so the site speaks to programme work where the margin and the long relationship actually are.
How do programme enquiries get captured with enough detail to quote?
A production RFQ flow captures the part, drawing, annual volume and start-of-production date up front, so you quote from complete information instead of chasing it.
Do we need an online shop for aftermarket parts?
If you carry a catalogue of stocked aftermarket lines, a store with live stock and fitment lookup earns its keep; for bespoke or programme supply an enquiry flow is the right journey. I build to your actual mix, not a template.
More in transport equipment
Proof — recent manufacturer work
All case studies
Driveline manufacturing
Bailey Morris
A new website for Bailey Morris — a propshaft specialist established 1977 — making the same-day VOR service, OEM-trusted positioning and product breadth properly visible.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
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Next
Be the automotive parts supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.