The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Machinery & Equipment
Pumps & compressors
Pump and compressor buyers select on duty — the flow, pressure, media and application the unit has to handle — and they need to size it before they can enquire.
A buyer moving abrasive slurry, a buyer dosing a chemical and a buyer running a plant-air system are three different sales, yet most sites in this space present one flat product grid that helps none of them size a thing. I build sites that make your range legible by duty and application, help a buyer narrow to the right unit, and capture the sizing enquiry with the flow, pressure and media already stated — plus the spares and service that keep the buyer coming back.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for pumps & compressors
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Range pages by pump/compressor type and duty (centrifugal, positive-displacement, dosing, screw, piston) with performance curves or ranges
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Application and media pages (water, chemical, slurry, air, food-grade) matching how buyers search
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A sizing-enquiry flow capturing flow, pressure/head, media, temperature and application
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Spares, seals and service content — with a serviceable-parts lookup — to secure the aftermarket
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Will we be found for specific duties, media or applications?
I build content around duty and media — flow, pressure, the fluid being moved — so a buyer pumping abrasive slurry or dosing a chemical matches to the right unit instead of a generic "pumps supplier" page.
How do we help a buyer size the right unit?
Performance ranges or curves and clear application content let a buyer narrow the selection themselves, and the sizing-enquiry flow captures flow, pressure, media and temperature so you confirm the choice quickly.
How do sizing enquiries get captured with enough detail to respond?
A structured enquiry flow captures the duty, media, flow, pressure and application up front, so you can recommend and quote from real numbers instead of a dozen clarifying emails.
A lot of our margin is in spares, seals and service — can the site drive that?
Yes — I build spares and service content with a parts lookup by model, so the aftermarket that follows every unit you sell becomes easy, repeat revenue rather than a phone queue.
Will we be found for a specific type like dosing pumps or screw compressors?
Type-specific pages target those exact terms, so specialist duty reaches you instead of routing a serious buyer to a generalist who happens to list the word "pump".
Can we reach specific industries like water treatment, food or process plant?
Application pages target each sector directly, so the buyer in that world finds equipment described for their media, standards and environment rather than a one-size product list.
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the pumps & compressors supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.