NetSuite 
Astro 
Cloudflare A homepage that opens the shop
The qualifying facts and two obvious actions — where a phone number in a red band used to be.
Case study
A century-old wholesaler whose customers still had to ring up to find out their own price.
- Client
- Weldability-SIF
- Where they were
- A brochure site with a phone number in a red band. The catalogue was a PDF, pricing was a phone call, and the account was whatever the trade desk could see.
- What I built
- A 3,400-page trade portal on the live domain — faceted catalogue, contract pricing, credit position, reordering, certificates and invoices, all read from the ERP.
- What it's built to do
- Being found for the part number a buyer already knows, and moving routine reorders off the trade desk without taking away the option to phone.
- Astro
- Cloudflare
- NetSuite
The build
What it runs on
Astro, Cloudflare, NetSuite. Static by default, so there is no server to fall over and no plugin stack to keep patched.
How it's run afterwards
The content their marketing team changes most often is theirs to edit. Performance, search visibility and enquiry volume get reported back on a regular cycle, so the site is answerable for something rather than just existing.
No screenshot of that here: it is how the engagement works, not a feature of this build, and a mocked-up dashboard would be worth nothing.
Next
Two more builds, taken apart the same way
- Tidyco Seven specialisms that had spent a decade hiding each other on one page.
- Milltech Precision Engineering A shop competing for aerospace and defence work, on a website that described it as a one-stop shop.
If your own site would come out of this badly, that is worth knowing before a buyer finds out for you.
Talk about your site