The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Process, Chemicals & Coatings
Adhesives & sealants
Selling adhesives and sealants is a technical-selection problem before it’s a sales one — a buyer bonding one substrate to another, at a temperature, in an environment, needs to land on the right product or they don’t enquire at all.
Most sites list products but never help the buyer choose, so the visitor bounces to a competitor whose site did the thinking. I build guided selection by substrate, application and cure, backed by a TDS and SDS a buyer’s engineers can actually read. That turns a confused browser into a confident enquiry — and gets your product designed into the assembly.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for adhesives & sealants
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A product page per adhesive/sealant with substrate compatibility, cure, temperature and chemical resistance and TDS
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A guided product-selector by substrate, application and operating environment
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Application and industry pages (assembly, construction, automotive, electronics, MRO)
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An SDS library plus a technical-support and sample-request enquiry flow
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Will we be found for a specific application or substrate combination?
I build application and substrate content around the real jobs — bonding this to that, sealing in that environment — so a buyer searching for their exact use case matches your product instead of a generic "adhesives" page.
Our biggest problem is buyers not knowing which product to pick — can the site solve that?
A guided selector by substrate, application and environment walks the buyer to the right product, which turns a hesitant visitor into a qualified enquiry rather than a bounce to a competitor who made the choice easier.
How do we make our TDS and SDS accessible to a buyer’s engineers?
I publish datasheets as indexable, downloadable pages tied to each product, so the technical and safety data an engineer needs to design your product in is there without a phone call.
How do we keep our product ranges distinct rather than a wall of similar names?
Each range gets content framed by what it’s actually for, so a buyer sees the difference between products by application and performance, not by wading through near-identical spec tables.
We want to be designed into OEM assemblies — how does a site help?
Application content and easy sample requests get your product in front of design and assembly engineers early, which is where a spec-in decision is made and where the volume relationship starts.
A lot of our sales run through distributors — can the site support both?
I build a where-to-buy path for distributor sales alongside a technical and sample-request flow, so channel buyers find a stockist while direct technical enquiries still reach you.
More in process, chemicals & coatings
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Opinion
Why your distributors still phone their orders in — and what actually changes that
If your best trade customers still order by phone, it isn't loyalty — it's habit, and habits move to whoever removes the friction first. Here's what shifts it.
How-to
Your technical datasheets are your best salesperson — so why are they hidden in a PDF?
For technical products, the datasheet is what a buyer uses to choose. Locking it in an unfindable PDF hands the enquiry to a competitor who published theirs.
Next
Be the adhesives & sealants supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.