The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Fabricated Metal
Welding & assemblies
A welded-assembly buyer is buying trust as much as a weld — coded procedures, the processes you run, the materials you join and whether you can deliver a finished sub-assembly, not just a bead.
That trust usually lives in a certificate on the office wall, where a new programme buyer and the AI assistants they consult can’t see it. I surface your coded processes, your standards and your assembly capability so credibility is established before the enquiry, and larger fabrication programmes recognise you can own the whole build. Reputation gets you named; the site is what turns you from a welder into an assembly partner.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for welding & assemblies
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A welding-capability page by process (MIG, TIG, robotic) with materials and coded procedures
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Standards and inspection content built for the procurement gate, not hidden as a footer logo
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Assembly and sub-assembly case-study content that positions you for programme work
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An enquiry flow capturing the drawing, material, weld process and finished-assembly scope
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Do our welding codes and certifications show up where they matter?
Yes — coded processes, standards and inspection get structured, schema-marked pages, so they surface in search and AI answers instead of hiding as a certificate on the wall.
Can we win larger assembly and sub-assembly work, not just one-off welds?
Capability and case-study content built around finished assemblies positions you for programme work, which is where the margin and the ongoing relationship sit.
Will we be found for a specific process like TIG or robotic welding?
Each process gets its capability content, so a buyer needing coded TIG on stainless reaches you rather than a shop that only runs general MIG.
How do we prove weld quality before a buyer risks a programme on us?
Inspection, testing and traceability content shows the weld isn’t just claimed but verified, which is exactly what a serious buyer checks on a critical assembly.
Can we be found for welding a specific material like aluminium or duplex stainless?
Material pages target those terms directly, so specialist joining work reaches you instead of a fabricator who only welds mild steel.
How do assembly enquiries get captured with enough detail to quote?
An enquiry flow captures the drawing, material, weld process, quantity and finished-assembly scope, so you quote the real job rather than guessing at it.
Proof — recent manufacturer work
All case studies
Industrial fastener manufacturing
P-Clips by Birmingham Specialities
A new B2B e-commerce site for Birmingham Specialities — built so a procurement buyer sees the engineering and certifications before the cookie banner loads.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the welding & assemblies supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.