The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Machinery & Equipment
Agricultural machinery
Ag-machinery buyers judge kit on whether it fits their operation and whether they can get parts and support in-season, when a breakdown at harvest costs real money.
The buyer might be a farmer researching before they visit a dealer, or a dealer checking your range and support — and both need to reach parts and service fast. Most ag-machinery sites show the range but bury spares and dealer support, which is exactly what keeps a customer loyal. I build sites that make your equipment findable by application, connect buyers to the right dealer, and make parts and in-season support easy to reach — because the aftermarket is where the relationship and the repeat revenue live.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for agricultural machinery
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Product and application pages by operation and crop/task (tillage, seeding, harvesting, livestock)
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A dealer-locator and dealer-enquiry path connecting buyers to local sales and support
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A parts lookup and reorder journey (by model/serial) for in-season breakdown cover
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Service, warranty and support content that reassures a buyer before a capital purchase
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Will we be found for our equipment and the jobs it does?
I structure content by operation and task — tillage, seeding, harvesting, livestock — so a farmer researching a specific job finds the right machine rather than scrolling an undifferentiated product list.
Can we connect buyers to our dealers rather than losing the enquiry?
A dealer-locator and enquiry path routes a buyer to their local dealer for sales and support, so the enquiry lands where it can be serviced instead of going cold on a generic contact form.
Parts availability in-season makes or breaks us — can the site help?
Yes — a parts lookup and reorder journey by model or serial gets a customer the right part fast when a machine is down at harvest, which is exactly what earns the next machine sale.
How do we reassure a buyer before a big capital purchase?
Service, warranty and support content shows a buyer the backup behind the machine, which for expensive seasonal kit matters as much as the spec and separates you from a cheaper unit they can’t get supported.
Can we serve both farmers and dealers from one site without confusing either?
I build clear routes for each — a farmer researching a purchase and a dealer checking range and support need different things, and structuring for both keeps each audience served rather than compromised.
Will AI assistants and search name us for specific machinery or applications?
Product and application content matches the terms buyers and AI actually use — and with Periscope I track how often you’re named for those questions and work the pages that move it.
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the agricultural machinery supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.