The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Machinery & Equipment
Conveyors
A conveyor is never bought in the abstract — it’s bought for a load, a line speed and an environment, whether that’s washdown food-grade, heavy-duty aggregate or a delicate assembly line.
The buyer already knows their duty; they’re checking whether your systems are built for it. Most conveyor sites show belt, roller and modular ranges as a flat catalogue with no way to match a system to an application, so the buyer has to ring and explain from scratch. I build sites organised by conveyor type and duty, so a buyer matches their line to your capability in seconds, and configured enquiries arrive with the load, layout and environment already captured.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for conveyors
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System pages by conveyor type and duty (belt, roller, modular, overhead) with load and speed ranges
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Environment-led pages (food-grade/washdown, heavy-duty, cleanroom, incline) matching how buyers actually search
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A configurator-style enquiry that captures load, throughput, layout, incline and environment
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Spares and belt-replacement content so aftermarket reorders don’t need an engineer to quote
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can buyers find us for their specific conveyor type and duty?
I structure content by system type and duty — belt, roller, modular, overhead — with load and speed ranges, so a buyer needing a food-grade washdown belt reaches you rather than a shop that lists conveyors as one line.
How do we handle configured or bespoke enquiries?
A configurator-style enquiry captures the load, throughput, layout, incline and environment up front, so you quote a real configuration instead of trading emails to establish the basics.
Will we be found for a specific environment like food-grade or heavy-duty?
Environment-led pages target those exact terms, so "stainless washdown conveyor" or "heavy-duty aggregate belt" surfaces you to the buyer who searches by their conditions, not by a generic keyword.
Can we sell replacement belts and spares without it tying up an engineer?
Yes — I build spares and belt-replacement content, and where it earns its keep a reorder portal, so aftermarket business self-serves and your engineers stay on new projects.
How do we show we can integrate with the buyer’s existing line?
Integration and layout content addresses how your conveyor ties into upstream and downstream equipment, which is the practical question that decides whether a buyer trusts you with the job.
We build both standard and custom systems — how do we present both?
I separate standard ranges from bespoke capability, so a buyer wanting an off-the-shelf run and one needing a designed system each find the right route instead of one blurred message.
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the conveyors supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.