The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
NetSuite 
Astro 
Cloudflare For manufacturers & industrial B2B
The work, not the promises.
Websites, trade portals and NetSuite/ERP integration for SME manufacturers — built to get you found by technical buyers, on Google and in the AI answers they now ask first.
The work
Three manufacturers, three different problems.
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Welding supplies & equipment — trade wholesale Weldability-SIF A century-old wholesaler whose customers still had to ring up to find out their own price.
Explore this build
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Industrial distribution & engineering services Tidyco Seven specialisms that had spent a decade hiding each other on one page.
Explore this build
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Precision CNC machining Milltech Precision Engineering A shop competing for aerospace and defence work, on a website that described it as a one-stop shop.
Explore this build
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
In the monthly report
- Site healthuptime & incidents
- TrafficGA4
- Search visibilitySearch Console
- AI visibilityPeriscope
- Enquiriestracked to source
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
Built on & integrated with
- NetSuite
- WooCommerce
- Astro
- Cloudflare
Measured, not claimed
Every agency says fast. Here is the number.
Time to main content on a phone over a throttled 4G connection, against the median of five comparable firms in the same trade. Measured with Lighthouse, median of three runs, on the live builds.
2.9s against 6.9s
Tidyco
167 indexable pages built
Milltech
57 indexable pages built
Weldability-SIF
3,407 indexable pages built
Competitor sets are five real UK firms of comparable scope per client, named in the project notes and not shown here. Milltech's SEO score is excluded from comparison: its pre-launch build carries a deliberate noindex, which measures the launch guard rather than the site.
Your industry
Written for what you make, not for “manufacturing”.
80 pages, each one about a specific process and product — because a press-brake buyer and a precast buyer are not looking for the same thing, and neither of them searches for “manufacturing”.
- Fabricated Metal 10
- Machining & Precision 8
- Plastics, Rubber & Composites 8
- Machinery & Equipment 8
- Electronics & Electrical 6
- Transport Equipment 6
- Process, Chemicals & Coatings 6
- Building & Construction Products 6
- Food, Beverage & Consumer-goods 6
- Materials & Packaging 6
The edge most don't have yet
Your buyers are asking AI who to use.
More and more buyers start with ChatGPT, Gemini or Perplexity — "who's a good supplier for…?" — and act on the names they get back. If you're not in those answers, you're losing enquiries you'll never even see. I measure exactly how often the AI assistants recommend you, then fix it.
Check your AI visibility — freeMeasure
How often ChatGPT, Gemini and Perplexity recommend you, for the exact questions your buyers ask.
Diagnose
Who's being recommended instead of you — and the sources the assistants trust when they answer.
Fix
The pages and structured data that get you cited, so you start showing up in the answers.
Track
A visibility score every month, so you can watch it climb as the work takes effect.
How I work
The same person quotes it, builds it
and answers the phone in month nine.
Three things that show up in every project. The longer version is on the method page.
01 — Found everywhere
Google and AI.
Buyers don't just Google any more — they ask AI assistants for a supplier. I build to win both, so you show up wherever your customers are looking.
02 — Real depth
Systems, not just sites.
Trade portals, e-commerce, live NetSuite/ERP integration — the technical work most web people can't do. It's what turns a website into something that runs the business.
03 — Founder-led
Same person, month nine.
No account-manager handoff, no offshore team. The same person quotes, builds, reports and answers the phone — and you own everything I make, with full portability.
Next step
A 15-minute call is the cleanest way to find out if I'm the right fit.
No pressure, no upsell. Tell me what you're trying to do; if I'm not the right fit, I'll tell you straight and point you somewhere that is.