The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Plastics, Rubber & Composites
Blow moulding sells hollow-part capability — bottles, containers, tanks and technical ducting — and the buyer wants to know your formats, neck and closure options, materials and how a new container gets tooled.
A brand sourcing a stock bottle behaves nothing like an industrial buyer needing a bespoke moulded tank, but most sites lump them together. I make your container range and process (extrusion vs injection blow) legible to each, and make starting a new-product or tooling enquiry straightforward.
What I'd build you
The build
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Found
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for blow moulding
A format and capacity page covering container sizes, neck/closure options and process type
Material pages by polymer and end-use (HDPE, PET, PP; food-contact, chemical, industrial)
Application pages for stock ranges vs bespoke technical mouldings and tanks
An NPI/tooling enquiry flow capturing container concept, capacity, material and annual volume
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Format and capacity content matches how buyers and AI actually search — by volume, neck size and closure — so a buyer needing a specific bottle or drum reaches you rather than a generic “blow moulding” page.
Each gets its own journey, because a brand ordering an existing bottle format and a buyer commissioning a new moulded tank are different sales with different questions, and blurring them loses both.
An NPI enquiry flow captures the concept, the target capacity, the material and expected annual volumes, so you can scope tooling and unit cost from the outset.
Material and application pages speak to those requirements directly, so a buyer needing a food-grade bottle or a chemical-compatible drum finds a moulder who understands the material choice, not just the shape.
It can be the deciding factor: I explain which process suits which part, so a buyer with a small precise bottle or a large industrial container self-identifies the right fit before they enquire.
Content around stock-holding, call-off and repeatable quality positions you for ongoing supply, which is where blow moulding relationships become genuinely profitable.
More in plastics, rubber & composites
Proof — recent manufacturer work
All case studiesWelding supplies & equipment — trade wholesale
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Next
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.