Building & Construction Products

Insulation & boards

Insulation lives and dies on numbers a specifier has to justify to the certifier: thermal conductivity, R-value, reaction-to-fire classification and thickness for a given performance.

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Since the combustible-cladding reckoning, fire performance is not a footnote — it is often the first thing a specifier checks, and getting it wrong or vague loses trust instantly. Most insulation sites lead with product names and leave the data in a PDF. I lead with the performance figures and fire classification, so a specifier can confirm your board suits their build-up and write it into the spec with confidence.

What I'd build you

A site that gets found, believed and quoted.

The build

A site written for a technical buyer

Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.

Found

Ranked for what you actually make

A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.

Asked for

Named in the answer, not the results

Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.

Measured, not claimed

2.9s.

Time to main content on a phone, against 6.9s for the median of 5 comparable firms.

Reported

Numbers you can put in front of the MD

Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.

What I build for insulation & boards

Product pages per board type with lambda/thermal conductivity, R-value per thickness and reaction-to-fire classification
Application build-ups (wall, roof, floor, façade) showing where each product is specified and to what standard
A specifier downloads area holding datasheets, certification and installation guidance
A sample and technical-enquiry flow capturing application, U-value target, thickness and quantities

Frequently asked questions.

What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.

Can specifiers find our thermal and fire performance without digging through a PDF?

I put lambda values, R-value per thickness and the reaction-to-fire classification on the product page as structured content, with datasheets alongside, so a specifier confirms the figures in seconds — and search and AI can read them too.

How important is it to be clear about fire classification?

It is now often the first thing a specifier checks, so I present the reaction-to-fire classification plainly and accurately on every relevant product; being straight and specific here builds the trust that vague sites lose, and I never overstate a rating.

Will we be found for a specific application, like a warm roof or a rainscreen build-up?

Application build-up pages target how specifiers actually search — by wall, roof, floor or façade — so your board is found in the context it gets specified in, not just as a bare product name.

Can specifiers get the certification and datasheets they need to specify us?

A structured downloads area holds the certification, datasheets and installation guidance as clean files, so the specifier self-serves the evidence the certifier will want.

How do we get product samples and technical questions to the right person?

A combined sample and technical-enquiry flow captures the application, U-value target, thickness and quantities, so the request lands with enough context to answer properly first time.

A lot of our volume goes through merchants and contractors — can the site serve them too?

Yes — I build content and enquiry paths aimed at merchants and installers as well as specifiers, because the specification and the purchase often sit with different people and each needs their own route in.

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Proof — recent manufacturer work

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