The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Machinery & Equipment
Special-purpose machinery
Special-purpose machine builders sell something you can’t put in a catalogue — the engineering judgement to take a buyer’s process problem and design a machine that didn’t exist before.
The buyer is taking a real risk on capability and delivery, often with significant capital, and they’re looking for proof you’ve solved problems like theirs. A spec sheet can’t carry that; a portfolio of what you’ve designed and commissioned can. I build sites that show the range of problems you’ve solved, make your engineering process visible, and turn a serious project into a properly scoped enquiry instead of a vague "can you build us a machine" email.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for special-purpose machinery
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A project/installation portfolio organised by the problem solved and the industry, not just the machine
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Engineering-process content (concept, design, build, commissioning, support) that shows how you de-risk a project
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Capability pages by process type (assembly, test, handling, inspection automation) for buyers who search that way
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A project-enquiry flow that scopes the application, throughput, constraints and timeline before the first meeting
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
How do we prove bespoke capability when every builder claims it?
A portfolio organised by the problem you solved — not just a photo of the machine — demonstrates capability a spec sheet can’t, because this buyer is judging whether you’ve handled a challenge like theirs before.
The work is one-off — is a website even worth it for us?
Yes. A buyer sizing you up for a capital project, and the AI assistants they consult first, judge you on whether your engineering track record is legible. Referral gets you on the list; the site is what convinces them you can carry the risk.
How do project enquiries get captured with enough to respond seriously?
A structured enquiry flow scopes the application, throughput, constraints and timeline up front, so the first conversation is about solving the problem rather than establishing the basics.
How do we show our engineering process de-risks the project?
Content that walks through concept, design, build, commissioning and support shows a nervous capital buyer how you take a project from idea to a running machine, which is exactly what earns their trust.
Will we be found for a specific kind of automation or process?
Capability pages target the process types you build for — assembly, test, inspection, handling automation — so a buyer searching for that specific solution finds you rather than a generic "machine builder".
Our best proof is confidential client work — how do we show capability without breaching that?
I build anonymised case studies that convey the problem, approach and outcome without naming the client or exposing IP, so you get the credibility of the work while respecting the confidentiality that came with it.
Can the site help sell the long-term support and spares behind a bespoke machine?
Yes — support, spares and lifecycle content reassures a buyer that a one-off machine won’t become an orphan, which is often a deciding factor and a source of ongoing revenue for you.
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
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How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the special-purpose machinery supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.