Teardowns
What a buyer actually sees on your website.
I take a manufacturer website — anonymised — and walk through it the way a technical buyer would, section by section: what works, what quietly costs enquiries, and what I'd change first. No jargon, no punches pulled.
A note on fairness: every teardown here is anonymised — a composite that stands in for the pattern I see again and again across a sector, not a critique of one real company. The point isn't to embarrass anyone; it's to show, concretely, what separates a site that wins enquiries from one that doesn't.
Teardown · 12 August 2026
Teardown: the precision machine shop homepage a buyer bounces from
An anonymised walk through a typical precision-machining homepage, the way a procurement buyer would see it — and the five things quietly sending them to a competitor.
Read the teardownTeardown · 5 August 2026
Teardown: the components supplier whose website sends every buyer to the phone
An anonymised teardown of a typical industrial-components site — a catalogue that looks fine until a buyer tries to use it, and funnels every enquiry into a phone call.
Read the teardownYour site
Want the same honest read on your own site?
Run the two-minute scorecard yourself, or book a call and I'll walk through it with you — same eye, on your actual pages.