The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Process, Chemicals & Coatings
Coating, chemical and treatment businesses live or die on two documents — the technical datasheet and the safety datasheet — yet most sites bury both in a contact form or an un-findable PDF.
A specifier choosing a finish, a buyer sending parts out for treatment, and the AI assistant they now ask first all want the same three things: the exact spec, the standard you work to, and proof you can hold it batch after batch. I put your TDS, SDS, process specs and approvals where people and AI can actually read them, so you get specified and sent parts instead of merely browsed. Whether you sell a product by the drum or a process by the batch, I build the page that answers the technical question before the enquiry lands.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for process, chemicals & coatings
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A page per finish, process or product line with its spec, standard and typical applications
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Indexable, downloadable TDS and SDS libraries that buyers, specifiers and AI can find and read
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Approvals, accreditation and batch-consistency content built for the procurement and QA gate
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A parts-in, sample or capacity-request enquiry flow scoped to the job — plus where-to-buy for product lines
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AI visibility so "who can finish, treat or supply X to a given spec" names you
Your exact sector
6 specialisms, each with its own page.
Not “manufacturing” in general — the specific process and product, written the way buyers and AI assistants actually search for it.
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Most of our work is repeat trade — does a website really change anything?
Your existing customers still check you out, but new spec-in buyers and the AI assistants they consult only recommend suppliers whose capability, specs and datasheets they can actually read. Referral gets you named; the site is what gets you specified and sent the next batch.
How do we make our technical and safety datasheets findable?
I publish your TDS and SDS as indexable pages and downloads rather than buried PDFs, so buyers, their engineers and AI assistants can find and read them — often the exact step that gets you onto the shortlist.
Can we actually be found for a specific finish, chemistry or process to a standard?
Yes — a page per finish, product or process, framed by the spec and standard it meets, matches the precise language buyers and AI use, so you rank and get quoted for the work you want more of.
Do our approvals, accreditations and compliance surface where it matters?
I give approvals, accreditation and compliance their own structured, schema-marked pages, so they show up in search and AI answers and stand up to a procurement or QA review instead of hiding as a footer logo.
A lot of our value is batch-to-batch consistency — can a site prove that?
Content around your inspection, testing and traceability shows the result is measured and documented, not just claimed, which is exactly what a QA buyer checks before trusting you with production parts.
How do enquiries get captured — whether it’s parts sent to us or a product bought from us?
For treatment and coating I build a parts-in flow capturing the part, spec and volumes; for products I build sample, bulk or where-to-buy routes. Either way the enquiry arrives scoped, so you respond to a real request instead of a blank form.
Will AI assistants actually recommend us?
That’s the aim of the structured spec-and-standard content — and with my tool Periscope I measure how often ChatGPT, Gemini and Perplexity name you for real buyer questions, then work the pages that move it.
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Opinion
Why your distributors still phone their orders in — and what actually changes that
If your best trade customers still order by phone, it isn't loyalty — it's habit, and habits move to whoever removes the friction first. Here's what shifts it.
How-to
Your technical datasheets are your best salesperson — so why are they hidden in a PDF?
For technical products, the datasheet is what a buyer uses to choose. Locking it in an unfindable PDF hands the enquiry to a competitor who published theirs.
Next
Be the process, chemicals & coatings supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.