The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Fabricated Metal
Laser & waterjet cutting
A cutting buyer arrives with a file and a spec — a material, a thickness, an edge quality — and wants to know in seconds whether your machine can take it.
Laser and waterjet answer different jobs: laser is fast on thinner conductive metal, waterjet cuts thick, heat-sensitive or non-metallic material with no heat-affected zone, and a buyer with 60mm aluminium or a stone composite needs to know which you run. I put bed size, material and thickness where buyers and AI can read them, and make sending a DXF a two-minute job. The right cut reaches the right machine, and you stop quoting jobs you can’t nest.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for laser & waterjet cutting
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Separate laser and waterjet capability pages with bed size, max thickness and materials each handles
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A DXF/DWG upload flow that starts nesting and quoting from the file immediately
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Material and thickness pages buyers search by ("10mm stainless laser cutting", "thick aluminium waterjet")
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Edge-quality and tolerance content so a buyer can confirm the finish before enquiring
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Will we show up for specific materials and thicknesses?
I structure your capability — materials, max thickness, bed size, tolerance — so a buyer searching "10mm stainless laser cutting Melbourne" matches to your machine, not a directory listing.
Can customers upload a DXF for a price?
Yes — an upload flow accepts DXF/DWG with material, quantity and finish, so nesting and quoting start the moment the file lands.
How do we help buyers choose between laser and waterjet?
Each process gets its own page explaining what it’s best for, so a buyer with thick or heat-sensitive material self-selects the right service instead of enquiring on the wrong one.
Can we be found for waterjet on non-metals like stone, glass or composites?
Material pages target those terms directly, so specialist waterjet work reaches you rather than a shop that only cuts sheet steel.
How do we convey edge quality and tolerance credibly?
Capability content states achievable edge finish and tolerance, so a buyer with a critical part knows the cut meets spec before they commit.
A lot of our cutting feeds other fabricators — how do we reach that trade?
I build content aimed at fabricators and machine shops who subcontract profiling, so the trade buyers who send repeat cutting work can find and vet you.
Proof — recent manufacturer work
All case studies
Industrial fastener manufacturing
P-Clips by Birmingham Specialities
A new B2B e-commerce site for Birmingham Specialities — built so a procurement buyer sees the engineering and certifications before the cookie banner loads.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Opinion
Why your manufacturing website gets no enquiries — and it usually isn't the design
Most manufacturers who aren't getting enquiries assume the site looks dated. Nearly always the real problem is somewhere else entirely. Here's where to actually look.
Next
Be the laser & waterjet cutting supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.