The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Plastics, Rubber & Composites
Extrusion
Extrusion is a continuous-profile business, so a buyer is really asking two things: can you make a die for my profile, and can you run it in the material and tolerance I need, at the length and volume I order.
Bespoke-profile buyers and buyers wanting a standard section off the shelf search very differently, and a generic “plastic extrusion” page serves neither. I make your profile range, materials and die capability legible to the exact enquiry, and turn a cross-section sketch into a quotable brief.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for extrusion
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A profile capability page covering custom-die work, co-extrusion and the section sizes you run
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Material pages by polymer and property (rigid PVC, PP, PE, TPE, flexible grades)
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Application pages for the sectors you supply (construction, seals & trims, point-of-sale, industrial)
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A custom-profile enquiry flow capturing cross-section, material, tolerance, length and annual volume
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can buyers find us for a specific profile or material?
I structure content around your profile types and polymers, so a buyer searching for a rigid-PVC section or a co-extruded seal matches to your capability instead of scrolling past a page that just says “extrusions”.
How do custom-profile enquiries get captured with enough to quote?
An enquiry flow captures the cross-section or drawing, the material, tolerance, cut length and annual volume, so you can price the die and the run without a chain of clarifying emails.
We make our own dies — how do we get credit for that?
I give in-house die design and tooling its own content, because a buyer with a new profile is choosing between a supplier who can tool it and one who can’t, and that capability is often the whole decision.
Can we show co-extrusion and multi-material capability?
Yes — co-extrusion, dual-hardness and rigid-to-flexible work gets its own page, since the buyer who needs a two-material profile is a specialist search that a general extrusion page never captures.
Will we be found for the industries we supply, like construction or POS?
Application pages target those sectors directly, so a fabricator or brand looking for extruded trims, seals or display sections finds an extruder who already serves their world.
How do we win volume/contract running rather than one-off jobs?
Content around scheduled call-offs, stock-holding and repeatability positions you for the ongoing supply relationships where the margin sits, not just a single trial run.
More in plastics, rubber & composites
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Next
Be the extrusion supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.