The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Building & Construction Products
Engineered timber — glulam, CLT, LVL, I-joists — is specified on spans, strength grades and, increasingly, on the carbon and certification story that gets it chosen over steel or concrete.
A structural engineer needs span tables and strength classes to size a member; a sustainability-minded client or architect wants the chain-of-custody and embodied-carbon credentials to defend the choice. Most timber sites serve one and forget the other. I build the site so the engineer gets the structural data and the architect gets the credentials, and both can specify you with a straight face.
What I'd build you
The build
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Found
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for engineered timber
Product pages per system (glulam, CLT, LVL, I-joists) with span/load tables and strength classes
A specifier area with span calculators or tables, CAD details and certification
Certification and sustainability content (FSC/PEFC chain-of-custody, embodied-carbon credentials)
A project-enquiry flow capturing system, spans, loadings, project type and programme
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
I put span/load tables and strength classes on the product page and in a specifier area as clean downloads, so an engineer can size your glulam or CLT member without waiting on an email — which is what gets it onto the drawing.
Dedicated content on chain-of-custody certification and embodied-carbon credentials gives the architect or client the evidence to defend the material choice, which is often what tips a project from a conventional frame to yours.
A page per system targets the exact terms engineers and architects search, so "CLT manufacturer" or "glulam beam supplier" names you rather than routing the buyer to a general merchant.
A structured specifier area holds the connection details, span data and certification as downloads, so the technical evidence is there when the design work is happening.
The enquiry flow captures the system, spans, loadings, project type and programme, so you can assess the fit and respond with real numbers instead of chasing the brief.
Yes — I build content that positions you as an engineering partner who can help design the timber structure, not just cut it to a bought-in design, which is what justifies your value on a serious project.
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Related reading
All articlesHow-to
For construction products, the sale is decided months before anyone buys — when a specifier writes you onto a drawing. Most sites are built for the wrong moment.
How-to
For technical products, the datasheet is what a buyer uses to choose. Locking it in an unfindable PDF hands the enquiry to a competitor who published theirs.
Next
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.