The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Process, Chemicals & Coatings
Industrial chemicals
A technical buyer choosing an industrial chemical wants two documents before they’ll even enquire — the technical datasheet that proves it does the job, and the safety datasheet that tells their EHS team how to handle it.
Most chemical-manufacturer sites hide both behind a "request info" form, which is exactly the friction that sends the buyer (and the AI they’re asking) to a competitor who published theirs. I build indexable TDS and SDS libraries and a product page per grade, so buyers, distributors and AI can find, read and specify your products. Then I make it obvious how to buy — direct, bulk, or through your distributor network.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for industrial chemicals
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A product page per grade with technical datasheet, application data, key properties and pack sizes
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An indexable SDS library with GHS classification, findable by product name and by AI
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Application and industry pages that match a buyer’s problem to the right product
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A distributor / where-to-buy map and a technical-enquiry, bulk or sample-request flow
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can buyers find the exact product and grade they need?
I build a page per grade with its properties, application data and pack sizes, so a buyer searching for a specific chemistry or performance matches to your product instead of a broad catalogue page that ranks for nothing.
How do we make our technical datasheets and SDS actually findable?
I publish your TDS and SDS as indexable pages and downloads, not buried PDFs, so buyers, their EHS teams and AI assistants can find and read them — which is often the step that gets you shortlisted at all.
Does our GHS classification and compliance information surface?
Yes — safety and compliance data get structured pages tied to each product, so the information a buyer’s procurement and safety review needs is there before they ask.
A lot of our sales go through distributors — how do we support that?
I build a where-to-buy / distributor path so a buyer who finds you online is routed to the right stockist, which keeps your channel happy while still capturing the direct technical enquiries.
How do bulk and technical enquiries get captured?
An enquiry flow captures the product, application, volume and any technical question up front, so your technical team responds to a qualified request rather than a blank "please call".
Buyers often search by the problem, not the product name — can the site catch that?
Application and industry pages target the problem a buyer is trying to solve, so someone searching for a treatment or performance outcome is matched to the right grade instead of having to already know your product code.
Do we need e-commerce if we also sell smaller pack sizes?
If you sell standard packs to smaller accounts, a store with live stock can be worth it; for bulk and specified supply, a technical enquiry and distributor route fits better. I build to your actual mix, not a template.
More in process, chemicals & coatings
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Opinion
Why your distributors still phone their orders in — and what actually changes that
If your best trade customers still order by phone, it isn't loyalty — it's habit, and habits move to whoever removes the friction first. Here's what shifts it.
How-to
Your technical datasheets are your best salesperson — so why are they hidden in a PDF?
For technical products, the datasheet is what a buyer uses to choose. Locking it in an unfindable PDF hands the enquiry to a competitor who published theirs.
Next
Be the industrial chemicals supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.