The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Transport Equipment
Marine & shipbuilding
Marine buyers — shipyards, naval architects, refit yards, defence primes — source to class, and a component without the right class-society approval simply can’t be specified.
The environment is unforgiving and the buyer knows it, so trust matters more here than almost anywhere and it’s usually built slowly, by reputation. I make your class approvals (Lloyd’s Register, DNV, ABS where you hold them), materials and marine track record legible, so a specifier or yard buyer clears you before the first email. I also separate newbuild from refit and aftermarket, because they’re different buyers working to different timelines.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for marine & shipbuilding
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Class-approval and certification pages (Lloyd’s Register, DNV, ABS as held)
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Application pages by vessel type and system (propulsion, deck, hull, offshore)
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Separate newbuild and refit / aftermarket-spares journeys
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A specification enquiry flow capturing vessel, system, standard and class
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Do our marine class approvals show up where a specifier checks?
I give your class-society approvals their own structured, schema-marked pages, so a naval architect or yard buyer sees them in search and in AI answers rather than having to ask.
Will we be found for a specific vessel type or marine system?
Application pages target vessel types and systems directly, so a buyer sourcing, say, propulsion components for offshore vessels reaches a supplier who works in that world.
Can we serve newbuild and refit / aftermarket without confusing either?
I build a separate journey for each, because a newbuild programme buyer and a refit buyer chasing a spare are on different timelines and need to reach you differently.
How do we prove materials and components stand up to the marine environment?
Materials, coatings and testing content demonstrates that your parts are specified for salt, immersion and vibration, which is exactly the reassurance a safety-driven marine buyer is looking for.
How do yard and specifier enquiries get captured?
A specification enquiry flow captures the vessel, system, standard and class up front, so you quote from complete information instead of a vague first email.
We do defence and naval work too — can the site handle that sensitively?
Yes — I keep controlled work behind a general capability statement with no confidential programme detail published, so you demonstrate the capability without exposing anything you shouldn’t.
More in transport equipment
Proof — recent manufacturer work
All case studies
Driveline manufacturing
Bailey Morris
A new website for Bailey Morris — a propshaft specialist established 1977 — making the same-day VOR service, OEM-trusted positioning and product breadth properly visible.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
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Next
Be the marine & shipbuilding supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.