The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Food, Beverage & Consumer-goods
Commercial furniture
A commercial and OEM furniture manufacturer is specified, not impulse-bought — chosen by designers, fit-out contractors and trade buyers working to a project, a budget and a spec sheet.
They need dimensions, finishes, lead times and often a CAD or BIM object to drop into a drawing, and they need to trust you can deliver a whole contract on time, none of which a lifestyle photo provides. I build the site so a specifier can find your range for their sector, download what they need to specify you, and start a contract enquiry that tells you the project scale before the first call.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for commercial furniture
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Specifier journeys with spec sheets, finishes, dimensions and CAD / BIM downloads
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A project and installation gallery organised by sector (hospitality, workplace, education, healthcare)
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A trade / contract pricing and account enquiry route separate from any consumer view
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A contract enquiry flow capturing project type, quantities, specification and timeline
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can designers and specifiers get the data and downloads they need to specify us?
I build specifier-focused pages with dimensions, finishes, spec sheets and CAD/BIM objects, so a designer can drop your product into a drawing and specify you without emailing for a PDF — the easier you are to specify, the more you get specified.
How do we win fit-out and contract work rather than one-off sales?
A trade and contract enquiry route with project-scale pricing speaks to fit-out contractors and trade buyers directly, so the buyers placing volume orders for a whole project recognise you’re set up for their kind of work.
Can we show we deliver whole projects, not just nice individual pieces?
A project and installation gallery organised by sector proves you’ve delivered at scale in environments like theirs, which reassures a specifier far more than a studio shot of a single chair.
Will we be found for the sectors we serve, like hospitality or workplace?
Sector and application pages target those terms, so a buyer fitting out a hotel or an office finds a manufacturer who understands their requirements rather than a general furniture retailer.
How do contract enquiries arrive with enough detail to quote a project?
The enquiry flow captures project type, quantities, specification and timeline up front, so you can scope a contract properly instead of guessing at the size of the job.
We sell to trade but also get consumer interest — how do we handle both?
I keep the trade and contract route clear and, where it’s worth it, serve the consumer view separately, so a specifier gets pricing and specs while a retail buyer gets the right journey, without either diluting the other.
Can we support custom and made-to-order enquiries without endless back-and-forth?
A made-to-order enquiry flow captures the specification, quantities and finishes, so bespoke and configured requests arrive with the detail you need to respond usefully the first time.
More in food, beverage & consumer-goods
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Next
Be the commercial furniture supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.