Free tools
Two things you can use right now.
No discovery-call gate. No 'unlock to see results' email-wall on the calculator. The audit emails you a PDF because the report is too useful to dump on a webpage — but you get it in 60 seconds, not 5 business days.
Tool 1
~60sInstant Website Audit
Drop in your URL. I run real Lighthouse + on-page SEO + mobile + accessibility checks against your site. You get a clean PDF report with red/amber/green sections and prioritised recommendations, emailed in under a minute. Genuinely useful even if you never book a call.
- Lighthouse Performance, SEO, Accessibility, Best Practices
- Title / meta / H1 / canonical / Open Graph checks
- Schema markup detection
- Image alt-text coverage
- Mobile-friendliness audit
Tool 2
~30sPricing Calculator
Six questions about your project. Live-updating price range with the breakdown of what's included. No email required. Most Melbourne competitors hide pricing behind a discovery call. I publish a calculator that gives you a real number in 30 seconds.
- Live updates as you change inputs
- Itemised breakdown — no mystery line items
- Shareable URL — copy + paste your estimate
- Honest range, not just a starting price
- No email-wall; no follow-up unless you book
Why these two
They both solve real prospect frustrations at moments of high intent. The audit answers "how bad is my current site, really?" The calculator answers "how much will this cost me?" Both are questions every prospect has and most agencies refuse to answer up front. Publishing the answer is the position.
A third tool will appear in Year 2 if a clear prospect gap emerges. Until then, these two stay focused.