Free tools
Two things you can use right now.
No discovery-call gate, no 'unlock to see results' email-wall. Both answer a question every manufacturer has about their website — and most agencies won't answer up front.
Tool 1
~60sInstant Website Audit
Drop in your URL. I run real Lighthouse + on-page SEO checks against your site — plus an AI-visibility readiness score most audits don't run: whether the assistants your buyers now ask can actually read and recommend you. Plain-language report in under a minute, emailed to you.
- AI-visibility readiness — can ChatGPT/Gemini read you?
- Lighthouse Performance, SEO, Accessibility, Best Practices
- Title / meta / H1 / canonical / Open Graph checks
- Schema markup detection + FAQ content
- Image alt-text coverage & mobile-friendliness
Tool 2
~2 minManufacturer Website Scorecard
Nine quick questions. Score your website the way a technical buyer — and the AI assistant they now ask first — actually would, and get an honest read on exactly where it's costing you enquiries. No URL needed, no email required, instant result.
- Rates the 9 things a manufacturing buyer checks
- Instant score out of 100 + where you stand
- Specific fix for every gap, not vague advice
- No email-wall; see your result immediately
- Two minutes, self-assessed — no site access needed
Why these two
Both answer a real question at a moment of high intent. The audit answers "can buyers and AI actually read my site?" The scorecard answers "how does it stack up against what a technical buyer looks for?" Most agencies won't answer either up front. Publishing the answer is the position.
Both are genuinely useful even if you never book a call — that's the point.