The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Machining & Precision
Gear manufacturers sell on tooth quality, size range and the standards you work to — hobbing, shaping, grinding, the DIN/AGMA grade you can certify.
A gear buyer is specific: a module, a quality grade, a material, an application. I make your gear-cutting capability legible to that exact buyer, so specialist enquiries and AI recommendations find you instead of a general machine shop that "also does gears".
What I'd build you
The build
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Found
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for gear cutting
Capability pages by process (hobbing, shaping, gear grinding) with module range and quality grade
Gear-type and application pages (spur, helical, bevel, worm; industrial, motorsport, marine)
Standards & quality content (DIN/AGMA grade, inspection, certification)
An RFQ flow capturing gear spec, material, quantity and standard
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
I structure capability by gear type, module range, size and quality grade, so a buyer needing a 4-module helical gear reaches you instead of a shop that cuts the occasional spur gear.
Standards and inspection content states the grades you achieve and how you verify them, which is exactly what a serious gear buyer checks before enquiring.
Each process gets its own capability page, because the buyer's requirement and search language differ — and ground gears for a high-speed application are a different sale from hobbed industrial gears.
Application pages target those sectors directly, so the buyer in that world finds a gear maker who understands their requirements, not a generic subcontractor.
An RFQ flow captures the gear spec, material, quantity and standard up front, so you can quote accurately without a dozen clarifying questions.
Yes — I build content for buyers who need a gear reverse-engineered from a sample or a failed part, a high-intent enquiry most gear sites never speak to.
More in machining & precision
Proof — recent manufacturer work
All case studiesPrecision CNC machining
A new website for Adaero Precision Components, replacing a one-page brochure with a CNC machining presence that earns credibility at the procurement table.
Welding supplies & equipment — trade wholesale
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Teardown
An anonymised walk through a typical precision-machining homepage, the way a procurement buyer would see it — and the five things quietly sending them to a competitor.
How-to
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Next
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.