The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Electronics & Electrical
Switchgear & controls
Switchgear and control-panel builders sell to a specifier who works to ratings, standards and a single-line diagram — the assembly standard you build to (such as IEC 61439), the fault ratings and form separation you can achieve, and the sectors you’ve served.
That specifier won’t enquire until they’ve seen you can pass their compliance gate. I make your build capability, ratings and standards legible, so you clear that check on the website and reach the shortlist before the first email — and I capture the enquiry with the detail you need to quote.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for switchgear & controls
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Capability pages by product — control panels, LV switchgear assemblies, motor control centres, distribution boards — with rating range
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A standards and type-test page (e.g. IEC 61439, form separation) that gets you past the specifier’s compliance check
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Sector/application content (water, utilities, building services, process, renewables) that matches how specifiers search
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A build-to-spec enquiry flow capturing the single-line diagram, ratings and required standard
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Do our build standard and ratings show up where a specifier looks?
I give your assembly standard (such as IEC 61439), fault ratings and form separation their own structured pages, so they surface in search and AI answers instead of hiding behind a generic "panel building" line.
Will we be found for the specific products we build, like MCCs or distribution boards?
Capability pages target the exact terms — "motor control centre", "LV switchgear assembly", "custom control panel" — so a specifier with that requirement finds you rather than a general electrical contractor.
How do we reach the sectors we serve, like water or building services?
I build application content aimed at those sectors, so a specifier in water, utilities or building services finds a panel builder who understands their constraints instead of a generalist.
Our work is build-to-spec — how do enquiries arrive with enough to quote?
A build-to-spec enquiry flow captures the single-line diagram, ratings, environment and required standard up front, so you scope from real information rather than a vague "can you quote a panel?" message.
We’re a smaller builder against bigger names — can a site help us win larger work?
At the shortlist stage a specifier is judging competence and compliance, not headcount. A credible capability and standards presence, backed by real project proof, lets you compete for work above your apparent size.
How do we prove we’ve done work like the specifier’s before?
Project and case-study content shows the assemblies you’ve delivered and the sectors you’ve served, which reassures a specifier far more than a spec sheet that any builder could publish.
More in electronics & electrical
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Comparison
Trade portal vs a catalogue with a contact form: what actually pays for itself
When does a manufacturer need a real trade portal instead of a catalogue and an enquiry form? An honest look at what each costs and what actually pays for itself.
Next
Be the switchgear & controls supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.