The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Plastics, Rubber & Composites
Seals, gaskets & O-rings
Seal and gasket buyers arrive with a precise requirement — a size, a material, a duty, sometimes a standard part number — and want to confirm in seconds that you carry or can make it.
It’s a catalogue-and-spec sale as much as a manufacturing one, and it splits between stock reordering and bespoke sealing solutions, which most sites don’t separate. I make your range findable to the exact spec, support fast reordering for repeat buyers, and capture the bespoke enquiry cleanly.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for seals, gaskets & o-rings
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A range/spec catalogue findable by size, profile and material (O-rings, gaskets, oil seals, bespoke profiles)
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Material selection content matching compound to duty (temperature, chemical, pressure, food/water contact)
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A trade-account and reorder journey (with optional portal) for repeat, specified buyers
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A bespoke-seal enquiry flow capturing dimensions, material, duty and quantity
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can buyers find the exact seal spec they need?
Structured range and material content matches the precise terms buyers and AI search — a size, a material, a standard profile — so the buyer who knows exactly what they want lands on the right part instead of a phone number.
Can we support trade reordering?
A trade-account and reorder journey, with an optional portal, lets repeat buyers re-specify and reorder without friction, which is what turns a one-off seal order into standing supply.
How do we separate stock reordering from bespoke sealing enquiries?
Each gets its own path, because a buyer reordering a standard O-ring and one needing a custom-moulded profile behave completely differently, and mixing them slows both down.
A lot of buyers don’t know which compound they need — can the site help them choose?
Material selection content maps duty — temperature, chemical, pressure, food or water contact — to the right compound, so a buyer arrives at the correct choice and reaches you with a workable spec rather than a guess.
Can we win bespoke sealing solutions, not just catalogue parts?
Yes — I build a distinct enquiry flow for bespoke work capturing dimensions, material and duty, so the higher-value custom sealing enquiries are captured properly instead of being lost in a stock catalogue.
Will we be found for a specific application like hydraulic or food-grade sealing?
Application content targets those terms directly, so a buyer needing hydraulic, pneumatic or food-grade seals finds a supplier who speaks to their duty rather than a generic seal listing.
More in plastics, rubber & composites
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Next
Be the seals, gaskets & o-rings supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.