The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Process, Chemicals & Coatings
Powder coating & anodising
Powder coaters and anodisers get chosen on three questions a buyer asks in seconds: can you take my part at that size, in that colour or finish, and to a standard I can warrant?
Architectural specifiers push further — they want approved-applicator status, pretreatment detail and a warranty they can put in a spec. Most sites in this trade show a colour chart and a gallery and answer none of that. I put your capacity, your approvals and your anodising types where a specifier and an AI can read them, so you get specified and sent the big architectural batch, not just the one-off gate.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for powder coating & anodising
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Finish and colour pages with RAL/range, gloss levels, textures and approved-applicator status
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Capacity content — maximum part size, oven and line dimensions, jig limits and batch turnaround
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Anodising-type pages (decorative Type II vs hard anodising) with typical thickness and applications
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Architectural specifier content with pretreatment, warranty and durability detail, plus a coating-quote enquiry flow
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Can buyers find us for our colours, finishes and capacity?
I build structured finish and capacity content — the ranges you stock, gloss and texture options, and the size of part you can take — so a buyer matches their job to your line instead of ringing round to ask.
The first thing buyers ask is "can you coat something this big" — can the site answer that?
Yes — I make your maximum part size, oven and line dimensions and jig limits explicit, so an oversized or awkward part self-qualifies before the enquiry, saving you both a wasted call.
We hold approved-applicator status — how do we make that count?
Approved-applicator status and the warranty it unlocks get stated where they matter, because for an architectural specifier that approval is often the difference between being specified and being ignored.
Will anodising be kept distinct from powder coating?
Each gets its own capability content, and I separate decorative from hard anodising, because a buyer wanting a coloured architectural finish and one wanting a wear-resistant hard-anodised bore are different sales with different search language.
Buyers judge us on pretreatment they never see — can we show it?
Content that explains your pretreatment and process demonstrates the durability behind the finish, which is exactly what separates a coating that lasts from one that fails in two years — and justifies your price over the cheapest sprayer.
How do coating enquiries get captured with enough detail to quote?
An enquiry flow captures the part, finish, colour, quantity and any warranty requirement up front, so you quote accurately without chasing missing information.
More in process, chemicals & coatings
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Opinion
Why your distributors still phone their orders in — and what actually changes that
If your best trade customers still order by phone, it isn't loyalty — it's habit, and habits move to whoever removes the friction first. Here's what shifts it.
How-to
Your technical datasheets are your best salesperson — so why are they hidden in a PDF?
For technical products, the datasheet is what a buyer uses to choose. Locking it in an unfindable PDF hands the enquiry to a competitor who published theirs.
Next
Be the powder coating & anodising supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.