A homepage that states the whole offer
Seven specialisms named in one line, with a route into each — instead of a welcome message.
Case study
Seven specialisms that had spent a decade hiding each other on one page.
- Client
- Tidyco
- Where they were
- A site that opened with a corporate mission statement and a grid of tiles. A hydraulics buyer never found out they did rail; a rail buyer never found out they did HVAC.
- What I built
- A 167-page system: one front door, seven division sections with their own navigation and depth, a 50-guide knowledge library, and division-level enquiry routing.
- What it's built to do
- Ranking separately for each specialism, letting one customer discover the other six, and getting the enquiry to the team that can price it.
- Astro
- Cloudflare
The build
What it runs on
Astro, Cloudflare. Static by default, so there is no server to fall over and no plugin stack to keep patched.
Tidyco's domain is not yet pointed at this build, so there is no live link here — the frames above are the build itself.
How it's run afterwards
The content their marketing team changes most often is theirs to edit. Performance, search visibility and enquiry volume get reported back on a regular cycle, so the site is answerable for something rather than just existing.
No screenshot of that here: it is how the engagement works, not a feature of this build, and a mocked-up dashboard would be worth nothing.
Next
Two more builds, taken apart the same way
- Weldability-SIF A century-old wholesaler whose customers still had to ring up to find out their own price.
- Milltech Precision Engineering A shop competing for aerospace and defence work, on a website that described it as a one-stop shop.
If your own site would come out of this badly, that is worth knowing before a buyer finds out for you.
Talk about your site