The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Transport Equipment
Rail & rolling stock
Rail is a standards-and-approval business with long programme timelines: a component has to meet the relevant standard, survive homologation, and carry traceability a buyer can audit years later.
Rolling-stock and infrastructure buyers won’t shortlist a supplier whose compliance they can’t verify up front, and reputation alone doesn’t clear that gate for a new programme. I make your rail approvals and quality system (IRIS / ISO 22163, EN 15085 welding where you hold them) and your traceability legible, structured for the procurement audit. And I frame the long enquiry so a programme buyer can start it with everything you need to quote.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for rail & rolling stock
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Rail approval and quality pages (IRIS / ISO 22163, EN 15085, fire standards where apt)
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Traceability and material-certification content built for audit
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Application pages by system (bogie, interior, braking, electrical, infrastructure)
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A programme enquiry flow capturing component, standard, volumes and timeline
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Do our rail standards and approvals surface where a programme buyer checks?
I give your rail approvals and quality system their own structured, schema-marked pages, so they surface in search and AI answers at the point a buyer is screening suppliers, not buried three clicks deep.
How do we show traceability a buyer can audit?
Traceability and material-certification content demonstrates that every part can be traced back years later, which is precisely what a rail buyer audits before they commit.
Will we be found for a specific rail system or component?
Application pages by system — bogie, interior, braking, electrical, infrastructure — match the way a rail buyer searches, so specialist work reaches you rather than a generalist.
How do long programme enquiries get captured with enough to quote?
A programme enquiry flow captures the component, standard, volumes and timeline up front, so a multi-year enquiry starts scoped instead of as a vague introduction.
We’re bidding into multi-year programmes — how does a site help at the shortlist stage?
At the shortlist stage a buyer is judging whether your compliance and capability are credible and legible; a site that makes both easy to verify lets you compete for programme work above your apparent size.
Can we serve both rolling-stock and infrastructure buyers?
Yes — I build separate application content for each, because a rolling-stock buyer and a track/infrastructure buyer are different audiences searching in different terms.
More in transport equipment
Proof — recent manufacturer work
All case studies
Driveline manufacturing
Bailey Morris
A new website for Bailey Morris — a propshaft specialist established 1977 — making the same-day VOR service, OEM-trusted positioning and product breadth properly visible.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
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Next
Be the rail & rolling stock supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.