The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Materials & Packaging
Corrugated & cartons
Corrugated and carton buyers care about board grade and flute, the format (RSC, die-cut, tray, POS display), print quality, the MOQ and the lead time — and increasingly whether the pack is recyclable or plastic-free.
They come with a product to protect or a shelf to win, a run size, and a delivery date a line depends on. Most carton sites show a photo gallery and never state board specs, MOQs or turnaround, so a buyer can’t tell if you fit before enquiring. I build a site that makes your board range, print and format capability legible, and captures the packaging brief — dimensions, grade, print, quantity — so you quote the right pack the first time.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for corrugated & cartons
-
Format and board-grade pages (RSC, die-cut, trays, POS/display) with flute and grade options
-
A packaging-brief enquiry capturing dimensions, board grade, print, quantity and delivery date
-
Print and finishing capability content (flexo, litho-laminate, coatings) with typical lead times
-
Sustainability and materials content (recyclable, plastic-free) buyers now shortlist on
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Will we be found for a specific format or board grade, not just "cardboard boxes"?
I structure content by format and board spec, so a buyer needing a die-cut retail carton or a heavy-duty double-wall RSC matches to your capability rather than a generic box listing.
How do we capture a packaging brief with enough detail to quote a pack?
A packaging-brief enquiry captures the dimensions, board grade, print and quantity up front, so you can quote the right construction the first time instead of guessing at what they need.
Buyers ask about MOQ and lead time first — how do we handle that?
I put realistic MOQ and lead-time context where a buyer sees it early, which qualifies the enquiry and stops you fielding jobs whose run size or deadline was never a fit.
Can we show print quality and finishing without a sales visit?
Print and finishing pages — flexo, litho-laminate, coatings — with real examples demonstrate the quality a buyer is checking for, so a shelf-ready enquiry arrives already confident you can deliver the look.
Recyclable / plastic-free keeps coming up — should the site lead on it?
For many buyers it’s now a shortlisting filter, so I give your recyclable and plastic-free credentials clear, honest pages — stated accurately, not overclaimed — because a buyer who screens on it won’t enquire if they can’t see it.
A lot of our work is repeat runs for the same customers — can the site secure that?
Yes — I build reorder and account journeys around scheduled repeat runs, which is where the steady, plannable volume lives, rather than treating every carton order as a fresh one-off.
More in materials & packaging
Proof — recent manufacturer work
All case studies
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesHow-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Teardown
Teardown: the components supplier whose website sends every buyer to the phone
An anonymised teardown of a typical industrial-components site — a catalogue that looks fine until a buyer tries to use it, and funnels every enquiry into a phone call.
Comparison
Trade portal vs a catalogue with a contact form: what actually pays for itself
When does a manufacturer need a real trade portal instead of a catalogue and an enquiry form? An honest look at what each costs and what actually pays for itself.
Next
Be the corrugated & cartons supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.