The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Process, Chemicals & Coatings
Heat treatment
Heat treaters are sent parts against a spec — a process, a target hardness, a case depth, a standard on a drawing — and the buyer wants to know you can hit it and prove it before they trust you with a batch.
Much of that confidence is currently built by reputation among local machinists, but the new customer and the AI they ask can only see what your site states. Most heat-treatment sites list "hardening and tempering" and leave the buyer guessing on materials, hardness and capacity. I make your processes, achievable results and metallurgical proof legible, so machinists and toolmakers send parts to you instead of the shop across town.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for heat treatment
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A page per process (through-hardening, case-hardening & carburising, nitriding, annealing, stress relief) with materials and achievable hardness
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Furnace and capacity content — part size, batch, load weight and turnaround
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Metallurgical testing and traceability content (hardness testing, case-depth verification, certification) for the QA gate
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A parts-in enquiry flow capturing part, material, target hardness or case depth and volumes
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Will we be found for a specific process, not just "heat treatment"?
I build a page per process — through-hardening, carburising, nitriding, annealing, stress relief — with the materials and results each achieves, so a buyer searching for exactly that process reaches you instead of a generic listing.
Buyers care about the material and the hardness we can reach — can the site state that?
Yes — I structure content around the materials you treat and the hardness or case depth you achieve, so an engineer can confirm you’ll hit their spec before they ship a single part.
The first question is often "can you fit our parts" — how do we answer it?
I make your furnace and load capacity explicit — maximum part size, batch and load weight, turnaround — so an oversized or high-volume job self-qualifies and you stop fielding calls for work you can’t take.
How do we prove we actually verify the result, not just claim it?
Metallurgical testing and traceability content — hardness testing, case-depth checks, certification you provide — reassures a buyer the spec is measured and documented, which is what they need before releasing critical parts.
Most of our work comes from machine shops and toolmakers — how do we reach more of them?
I build content aimed directly at the machinists, toolmakers and fabricators who subcontract heat treatment, so the trade buyers who send steady repeat batches can find and trust you.
How do parts-in enquiries get captured with enough detail to schedule?
A parts-in enquiry flow captures the part, material, target hardness or case depth, standard and quantity, so you can quote and slot the batch without a round of clarifying emails.
More in process, chemicals & coatings
Proof — recent manufacturer work
All case studies
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Industrial distribution & engineering services
Tidyco
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Precision CNC machining
Milltech Precision Engineering
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
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What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Opinion
Why your distributors still phone their orders in — and what actually changes that
If your best trade customers still order by phone, it isn't loyalty — it's habit, and habits move to whoever removes the friction first. Here's what shifts it.
How-to
Your technical datasheets are your best salesperson — so why are they hidden in a PDF?
For technical products, the datasheet is what a buyer uses to choose. Locking it in an unfindable PDF hands the enquiry to a competitor who published theirs.
Next
Be the heat treatment supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.