The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Building & Construction Products
A precast buyer is really two people wearing different hats: the engineer who needs load tables, reinforcement details and certification before they can put your unit on a drawing, and the contractor who needs to know you can cast, cure and deliver to a site programme without holding up a crane.
Most precast sites give both a brochure and a phone number. I build the site so the engineer can pull the technical detail and the contractor can see your capacity and lead time, and both start a scoped enquiry instead of a cold call.
What I'd build you
The build
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Found
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for precast & concrete
Product pages per unit type (structural, architectural, flooring, drainage, retaining) with load/span data and certification downloads
A specifier area holding CAD details, reinforcement drawings and standard connection details
A works-capacity and delivery page covering bed sizes, casting capacity, lifting weights and typical lead time
A project-enquiry flow capturing unit type, quantity, finish, site location and required-on-site date
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
I put the load tables, spans, reinforcement details and certification where an engineer can pull them straight onto a drawing, so your unit gets written into the spec by name — which is far harder for a contractor to swap out later than a vague brochure entry.
Yes — a structured specifier area holds the CAD details, load/span data and connection drawings as clean downloads, so the engineer self-serves at 9pm when they are actually doing the design work.
A capacity and delivery page states bed sizes, casting throughput, lifting weights and realistic lead times, so a contractor sizing you against a programme knows you fit before they pick up the phone.
I build a finishes gallery with acid-etched, polished, exposed-aggregate and formliner samples shown honestly, because for architectural work the finish is the decision and a photograph does more than a paragraph.
The enquiry flow captures unit type, quantity, finish, site location and the required-on-site date up front, so you can qualify and price instead of chasing basics over three emails.
That is the point of the structured product and performance data — and with Periscope I measure how often ChatGPT, Gemini and Perplexity name you for real specifier questions, then work the pages that move it.
No — precast is a project-priced, engineered sale, not a checkout. Publishing rates would mislead more than help; the site earns its keep by making you specifiable and the enquiry easy to scope.
More in building & construction products
Proof — recent manufacturer work
All case studiesWelding supplies & equipment — trade wholesale
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Related reading
All articlesHow-to
For construction products, the sale is decided months before anyone buys — when a specifier writes you onto a drawing. Most sites are built for the wrong moment.
How-to
For technical products, the datasheet is what a buyer uses to choose. Locking it in an unfindable PDF hands the enquiry to a competitor who published theirs.
Next
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.