The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Machining & Precision
Precision machine shops win on trust — accreditations, tolerances, and the confidence you can hold spec at volume.
Most of your work arrives by referral and repeat order, so it's easy to assume the website barely matters. But new programme buyers — and the AI assistants they now ask first — judge you in seconds on whether your capability and quality system are legible and credible. I build sites that make your machines, materials, tolerances and accreditations obvious, and turn a drawing into a qualified RFQ.
What I'd build you
A site that gets found, believed and quoted.
Found
Ranked for what you actually make
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Named in the answer, not the results
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Numbers you can put in front of the MD
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for machining & precision
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Capability pages by process (milling, turning, multi-axis) and tolerance
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Accreditation & quality pages (AS9100, ISO 9001, first-article/PPAP) built for the procurement gate
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A machine list and capacity overview buyers and AI can match a job to
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A subcontract RFQ flow with secure part / drawing upload
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AI visibility for "precision CNC subcontractor" style buyer questions
Your exact sector
8 specialisms, each with its own page.
Not “manufacturing” in general — the specific process and product, written the way buyers and AI assistants actually search for it.
Frequently asked questions.
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Most of our work is repeat and referral — do we really need a strong website?
Your existing customers still check you out, but new programme buyers and the AI assistants they consult only recommend suppliers whose capability and quality system they can actually read. The referral gets you named; the site is what closes the confidence gap and wins the shortlist.
Does our AS9100 / ISO accreditation show up where it matters?
I give quality and accreditation their own structured, schema-marked pages, so they surface in search and in AI answers instead of hiding as a footer logo.
Can we be found for tight-tolerance or specialist machining, not just "CNC machining"?
Yes — process, material and tolerance pages match the exact language buyers and AI use, so you rank and get quoted for the specific work you want more of.
How do prospects request a quote on a part?
A subcontract RFQ flow captures the drawing or model, material, quantity, tolerance and target date up front, so you quote from complete information and chase less.
How is a customer's drawing or IP protected?
Uploads go straight to you, never to a public URL, and the flow is built to sit comfortably alongside an NDA — which matters when buyers send controlled geometry.
We're a small shop against bigger names — can a website help us win bigger work?
At the shortlist stage buyers judge competence, not headcount. A credible capability and quality presence, backed by real proof, lets you compete for programme work above your apparent size.
Will AI assistants actually recommend us?
That's the aim of the structured content — and with my tool Periscope I measure how often ChatGPT, Gemini and Perplexity name you for real buyer questions, then work the pages that move it.
Do we need an online shop, or e-commerce?
Usually not — bespoke machining is an RFQ-and-quote sale, not a checkout. If you also sell standard product lines, a store with live stock can be worth it; I build to your actual mix, not a template.
Proof — recent manufacturer work
All case studies
Precision CNC machining
Adaero Precision Components
A new website for Adaero Precision Components, replacing a one-page brochure with a CNC machining presence that earns credibility at the procurement table.
Welding supplies & equipment — trade wholesale
Weldability-SIF
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
Tidyco
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Related reading
All articlesOpinion
What technical buyers actually ask AI before they shortlist a supplier
Buyers now run a first-pass supplier filter through ChatGPT before a human ever sees your site. Here's what the AI checks — and why most manufacturers get quietly cut.
Teardown
Teardown: the precision machine shop homepage a buyer bounces from
An anonymised walk through a typical precision-machining homepage, the way a procurement buyer would see it — and the five things quietly sending them to a competitor.
How-to
What "fast" actually means for a B2B product site — and why Lighthouse 95+ isn't vanity
Site speed sounds like a developer's obsession. For a B2B manufacturer it's a commercial signal — one of the few technical things a buyer notices without realising.
Next
Be the machining & precision supplier AI recommends.
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.