The build
A site written for a technical buyer
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Food, Beverage & Consumer-goods
A brewery, distillery or drinks maker sells to the on-trade, to distributors and increasingly straight to a customer’s door, and those are three different websites most agencies force into one compromise.
The wholesale buyer wants a trade login and a clean order; the drinker wants a story, a shop and maybe a subscription; the contract-canning enquiry wants to know your formats and capacity. I build a site that serves all three without the trade order form and the brand story fighting each other, and that turns a "where can I buy this?" into an actual sale or stockist visit.
What I'd build you
The build
Specs, materials, tolerances and capacity laid out in the terms a buyer already searches with — so they can qualify you without an enquiry, and enquire already half-scoped.
Found
A page per process, material and sector instead of one “Services” page — every one its own door into the site, matched to how buyers search rather than how the business is organised.
Asked for
Buyers ask an assistant before they ask a supplier, and it quotes whoever actually answered. Question-led content and structured data put your words in that answer.
Measured, not claimed
2.9s.
Time to main content on a phone, against 6.9s for the median of 5 comparable firms.
Reported
Speed, search visibility and enquiry volume measured on a regular cycle and reported back — so the site is answerable for something rather than just existing.
What I build for beverage & brewing
A trade / wholesale ordering journey (with account login) separate from the consumer-facing brand
A D2C store with subscription / club options for direct sales and repeat revenue
A stockist / where-to-drink map so demand you create converts locally instead of leaking
A contract-canning / private-label enquiry flow capturing product, format, volumes and timeline
What manufacturers ask before they hire me. If yours is not here, ask it — the answer is usually short.
Yes — I build a clear trade route with its own account and pricing alongside the consumer brand and shop, so a publican reorders in seconds and a drinker still gets the story, instead of both getting a watered-down version.
If your margins and product suit it, a D2C store with a club or subscription turns one-off buyers into repeat revenue you own — no marketplace fee, no distributor between you and the customer. I build it when the numbers justify it, not because everyone has a shop.
I target the terms drinkers and AI actually use — a "West Coast IPA brewery" or "small-batch gin distillery" in your area — so you surface for intent, and a where-to-buy map turns that discovery into a stockist visit or an order.
A dedicated contract enquiry flow captures the product, format, run size and timeline, so a brand looking for a producer reaches you already scoped, and that steady B2B volume often matters more than the badge on the can.
A trade-account journey lets approved buyers see their pricing and reorder themselves, which cuts the phone-and-email overhead and makes you the easy supplier to keep buying from.
I build the store with the age-check and delivery-restriction steps a responsible alcohol seller needs, so selling direct is set up properly from the start rather than being a problem you discover later.
Yes — taproom hours, events and a live stockist list give a drinker somewhere to go, which is how a small drinks brand converts online interest into real-world sales.
More in food, beverage & consumer-goods
Proof — recent manufacturer work
All case studiesWelding supplies & equipment — trade wholesale
A trade portal for a welding wholesaler founded in 1925 — 3,400 pages, contract pricing, credit and reordering pulled live from the ERP.
Industrial distribution & engineering services
A rebuild for a Derby fluid-power and rail engineering group — seven divisions, one front door, and a 50-guide library that answers buyers before they enquire.
Precision CNC machining
A rebuild for a Norwich CNC subcontractor — four divisions, capability pages that state the tolerance, and a quote path that asks for the drawing.
Next
The snapshot checks what assistants currently say about a business like yours, and where the answer comes from. It takes about a minute.