Web design for florists
Websites for florists that actually bring in work.
Marketing-led websites for Melbourne florists — built to rank locally, designed to convert, with the post-launch reporting nobody else includes. From A$3,200.
For florists, specifically
What I know about your niche.
Florist websites are usually under-loved given how visual the work is. Most run dated platforms with generic photos. The opportunity is real photography, dedicated wedding content, subscription positioning, and specialty niches.
What actually moves the needle for a Melbourne florist:
- Real product photography. A photographer quarterly for A$500-1,000 keeps the portfolio fresh.
- Wedding section with portfolio depth. 50+ wedding examples, process content, pricing bands.
- Subscription bouquet offerings. High-LTV recurring revenue.
- Specialty positioning where applicable. Sustainable florist, native Australian flowers, dried-flower specialist, foraged-and-local — distinct positioning.
- Direct e-commerce vs order-platform balance. Direct order keeps full margin.
- Local SEO precision. “[Suburb] florist”, “wedding florist Melbourne”.
- Same-day delivery messaging. If you offer it, surface prominently.
Florist specialties that work with the marketing-led approach: wedding and event florists, gift and same-day delivery florists, subscription bouquet specialists, sustainable and native specialists, dried-flower and preserved specialists, funeral and sympathy specialists, corporate and styling florists.
What every florists website needs
Local search visibility
Florists prospects search "[service] near me" or "[service] [suburb]". Local SEO and GBP optimisation are non-negotiable, set up day one.
Clear booking path
Whether it's a contact form, a phone tap, or a booking widget, the path from landing to enquiry has to be one tap. Friction kills bookings.
Trust signals that work
Reviews, real photos of the work, certifications, response time, area served. Stock photos and stock claims read as exactly what they are.
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1. Discovery
Two-week structured workshop including a marketing brief that's specific to florists — what your customers Google, what your competitors are getting wrong, where leads should be coming from.
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2. Build
4–6 weeks. Copy drafted before design. SEO and GBP set up in the build phase.
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3. Launch + 6 months of reporting
Lighthouse 95+ at launch. Monthly performance reports for 6 months.
Pricing
From A$3,200. Calculator gives a real number in 30 seconds.
FAQ
Things florists ask before booking.
Order platforms (Interflora, Flowers For Everyone) — do they replace a website?
No. Order platforms charge significant commission (often 15-30%) and put you in a generic SERP with hundreds of other florists. Your own website lets customers choose you specifically and keeps full margin.
E-commerce platform — Shopify or custom?
Depends on product range. Small range (10-30 SKUs) + occasional custom orders works well on Astro + Stripe. Larger range or daily-changing stock works better on Shopify. We figure out in discovery.
Wedding work — separate site or section?
Section, ideally with depth. Wedding florists need real portfolio depth (50+ wedding examples ideal), price-band transparency, process content (consultation, sample, delivery, setup). Most wedding-florist sections are too thin to convert serious wedding budgets.
Photography for floral products?
Critical. Florals photograph beautifully when shot properly; phone-shots usually flatten the colour and texture. A photographer for A$500-1,000 per quarter produces a rotating product portfolio that stays fresh.
Subscription bouquets — meaningful?
Real growth opportunity. Subscription models (weekly/fortnightly bouquets) are high-LTV and most florists haven't built the flow for them. Dedicated landing page with subscription options + Shopify-recharge integration captures this market.