Web design for tilers
Websites for tilers that actually bring in work.
Marketing-led websites for Melbourne tilers — built to rank locally, designed to convert, with the post-launch reporting nobody else includes. From A$3,200.
For tilers, specifically
What I know about your niche.
Tiling is visual work with mostly invisible-online businesses. Most Melbourne tilers either don’t have a website or run a template site with two phone photos and generic copy.
What actually moves the needle for a Melbourne tiler:
- Project gallery depth. 15-20 strong recent projects, properly photographed.
- Before-and-after content. Same bathroom before vs after — strongest visual proof.
- Service path differentiation. Bathroom, kitchen, commercial, outdoor, specialty — distinct prospect segments.
- Specialty positioning where applicable. Mosaic, large-format, decorative — higher margins, less competition.
- Builder-referral content. If most work comes through builders, surface that fact and the architects/builders you work with.
- License + insurance prominent. Trust signals matter.
- Local SEO precision. “[Suburb] tiler”, “bathroom tiler [suburb]”.
Tiling specialties that work with the marketing-led approach: bathroom tiling and renovation, kitchen tiling and splashbacks, commercial floor tiling, outdoor and pool tiling, large-format tile specialists, mosaic and decorative tiling, heritage restoration tiling.
What every tilers website needs
Local search visibility
Tilers prospects search "[service] near me" or "[service] [suburb]". Local SEO and GBP optimisation are non-negotiable, set up day one.
Clear booking path
Whether it's a contact form, a phone tap, or a booking widget, the path from landing to enquiry has to be one tap. Friction kills bookings.
Trust signals that work
Reviews, real photos of the work, certifications, response time, area served. Stock photos and stock claims read as exactly what they are.
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1. Discovery
Two-week structured workshop including a marketing brief that's specific to tilers — what your customers Google, what your competitors are getting wrong, where leads should be coming from.
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2. Build
4–6 weeks. Copy drafted before design. SEO and GBP set up in the build phase.
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3. Launch + 6 months of reporting
Lighthouse 95+ at launch. Monthly performance reports for 6 months.
Pricing
From A$3,200. Calculator gives a real number in 30 seconds.
FAQ
Things tilers ask before booking.
Most of my work is through builders. Is a website worth it?
Builders check tiler websites before referring. And direct-customer work (renovations, bathroom remodels) has high margins and comes through Google search — entirely missed by referral-only tilers.
Photos of completed work — how many?
15-20 strong recent projects. Properly photographed (good lighting, before/after where relevant, multiple angles per project). Phone photos work in good light.
Bathroom vs kitchen vs commercial — separate pages?
Yes. Bathroom tiling prospects are renovation-stage homeowners. Kitchen tiling is splashback-and-floor work. Commercial tiling is builder-referred. Different prospects, different content.
Mosaic / large-format / specialty?
Real niches. Mosaic specialists, large-format (1200mm+) specialists, and decorative tiling each have higher margins and less competition than generic tiling.
License / insurance?
Yes — surface. Public liability insurance, building permit eligibility where relevant. Footer minimum.