Web designer in Richmond
Websites for Richmond small businesses.
Marketing-led websites for service businesses in Richmond and surrounding suburbs. From A$3,200. Solo, founder-led, transparent pricing, post-launch reporting that doesn't stop after launch.
The Richmond brief
Local knowledge, not a template.
Richmond is a slightly different commercial profile to most of inner Melbourne. Three distinct commercial bands:
- Bridge Road and Swan Street — high-traffic retail and food precincts, established small businesses, evolving slowly.
- Cremorne — the inner east tech corridor. Hundreds of SMBs, professional services, agencies, growing businesses with budgets and sophistication. The competition for digital visibility here is the strongest in the inner east.
- The residential streets — full of solo professional-services operators (lawyers, accountants, consultants, therapists) running businesses out of home offices, who treat the website as a calling card.
The marketing-led approach lands strongly in Richmond because the typical client is sophisticated enough to know what bad looks like. Generic agency-speak doesn’t impress; transparent pricing, honest methodology, and demonstrable craft do.
What actually matters for a Richmond small business website:
- Cremorne-grade quality at SMB pricing — Cremorne tech businesses set a high visual and technical bar. You don’t need to match their A$30k budgets, but the site has to feel competent next to them.
- Bridge Road / Swan Street local SEO — the high-foot-traffic precincts have specific search behaviours. “Bridge Road [service]” is its own micro-market.
- Booking and enquiry flows that respect time — Richmond decision-makers are time-constrained. The site needs to do its job in 30 seconds or less.
- Portfolio depth for design-led businesses — Cremorne agencies, studios, and creatives need a portfolio that does their work justice. Image-heavy, fast-loading, properly captioned.
Richmond clients I’d love to work with: Cremorne SMBs wanting better digital without enterprise pricing; solo professional-services operators ready to scale beyond referrals; Bridge Road hospitality that wants to grow beyond walk-ins.
What I do for Richmond businesses
Marketing-Led Websites
5–6 page Astro sites with a marketing plan that should drive it. Conversion-focused copy, GBP setup, SEO from day one.
See detailsSix-Month Local Rank Build
For Richmond service businesses competing on local search. 3 priority keywords, GBP optimisation, citation building, schema markup.
See detailsRetainers
Month-to-month, no lock-in. Maintenance / Growth / Partner tiers from A$280–A$1,800/month.
See detailsHow it runs
Two weeks of discovery before any pixel.
Same approach in Richmond as everywhere else. The site serves the marketing plan, not the other way around. Full method here.
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1. Discovery
Two-week structured workshop. Marketing brief, site map, keyword baseline. Walk-away clause if it's not the right next step.
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2. Build
4–6 weeks. Copy drafted before design. SEO and GBP set up in the build phase, not bolted on later.
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3. Launch + 6 months of reporting
Lighthouse 95+ at launch. Monthly performance reports for 6 months. 3-month assumptions check, 6-month retainer conversation.
Pricing
Transparent. On the page. No discovery-call mystery.
From A$3,200 for a 5-page Marketing-Led Website. From A$4,800 for the Six-Month Local Rank Build. Retainers from A$280/month. Calculator below gives a real estimate in 30 seconds.
FAQ
Things Richmond businesses ask before booking.
Cremorne has a lot of tech and design businesses. Am I too small for what they're doing?
No — the opposite. Most Cremorne tech businesses are spending A$15k-50k on websites because they have funding to. You don't need to compete with them; you need a website that's better than your direct competitor down the street, which is typically a 2018 Wix site. A$3,200-5,500 on Astro will visibly outperform that.
Bridge Road / Swan Street have a lot of cafés. Worth the marketing-led approach?
If you want to grow beyond walk-ins, yes. Most Bridge Road cafés are at ~80-90% capacity on weekends already; the growth lever is weekday lunch, function bookings, and online merch. Each of those needs a website that does specific work — a generic 'welcome to our café' homepage doesn't move those numbers.
I'm a Richmond-based solo professional. Is this overkill?
Depends on whether the website is a meaningful channel for you. If 80% of your work comes from referrals, a simple credible page is enough. If you want to grow beyond referrals, the marketing-led approach is exactly the lever — SEO, content, GBP — that turns a referral business into a search-discoverable one.
What about Richmond vs Cremorne vs South Yarra?
Different commercial markets, same service. The local-SEO work targets the suburb that's actually relevant to your business — if you're on the border of Richmond and Cremorne, we'd typically optimise for both because both are real search markets. South Yarra is treated as its own suburb (different postcode, different commercial character).
I want to migrate from WordPress. Painful?
Not particularly. Content migrates cleanly to Markdown (which is what Astro uses). The painful parts of WordPress migration are usually plugin-specific features (forms, e-commerce, members) that need to be re-implemented on the new stack. We map those in discovery so there are no surprises mid-build.
Next step for Richmond